Honda Heads to College as Presenting Sponsor of the Sixth Season of Hit Series “Community” on Yahoo Screen

Custom Honda Integrations Will Appear As Part of Season-Long Deal

SUNNYVALE, Calif.--()--Today, Yahoo announced that Honda has joined as the presenting sponsor of the highly anticipated sixth season of “Community,” available exclusively on Yahoo Screen (https://www.yahoo.com/community). Honda’s sponsorship includes several integrations in season six of “Community,” and pre-roll video ads on new episodes and series highlights, as well as premium display and audience advertising across Yahoo’s extended network as part of a one-year, online video upfront program.

“‘Community,’ now on Yahoo Screen, has an incredible and loyal fan following creating the perfect opportunity for us to connect with our audience in a new way across multiple screens,” said Tom Peyton, Assistant Vice President, Marketing, American Honda. “Working with Yahoo, we’re excited to not only be part of the sixth season of ‘Community,’ but leverage the maturing world of online video through the distribution of original content.”

Through video advertising on Yahoo Screen across desktop, mobile, and connected TVs, Honda can connect and engage with viewers throughout season six of “Community.” A forthcoming episode will feature the redesigned Honda CR-V and seamlessly blend the brand into the Greendale community. Targeted advertising across Yahoo Screen and additional Yahoo properties will allow Honda to reach, engage, and activate in-market and in-segment buyers.

“We’re thrilled to have Honda as a presenting sponsor of ‘Community’ on Yahoo Screen, as we bring this smart comedy back to viewers for a sixth season,” said Lisa Utzschneider, SVP, Sales, Americas at Yahoo. “We’re focused on delivering the most entertaining video experiences, and working with great brands like Honda to craft original opportunities to connect with consumers across Yahoo and our extensive network.”

On March 17, the sixth season of "Community," which has been ranked as one of the most inventive and original half-hours on television, will premiere on Yahoo Screen. The ensemble comedy centers around a tight-knit group of friends who all met at what is possibly the world's worst educational institution - Greendale Community College. Cast members include Joel McHale, Gillian Jacobs, Danny Pudi, Alison Brie, Jim Rash, Ken Jeong, Paget Brewster, and Keith David. The 13-episode season is a Krasnoff-Foster Entertainment and Harmonious Claptrap production, in association with Universal Television and Sony Pictures Television.

About Yahoo

Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yahoo.tumblr.com).

About Honda U.S.

Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."

2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

Contacts

Yahoo
Julie Nicholson, 212-381-6822
media@yahoo-inc.com

Contacts

Yahoo
Julie Nicholson, 212-381-6822
media@yahoo-inc.com