DENVER--(BUSINESS WIRE)--Customer Communications Group (CCG), the full-service loyalty and marketing agency, has published a free white paper -- Creating Your Content Marketing Plan -- guiding retail marketers through the process of creating content marketing that delivers both ROI and stronger customer relationships.
“Content-rich social media and the never-ending flow of accessible information are forcing customers to search for higher volumes of trustworthy content they can trust for buying decisions,” said Sandra Gudat, president & CEO of Customer Communications Group. “ ‘Creating Your Content Marketing Plan’ is our guide to help retail businesses make that customer connection and grow a mutually profitable relationship.”
Offering step-by-step instruction, CCG’s white paper shows retailers how to do it right from beginning to end:
- The Five Stages of Building a Comprehensive Content Marketing Plan
- How to Build Loyalty Muscle With the Right Content
- Three Rules for Setting Content-Related Business Goals
- How to Choose Media Channels
- Developing a Realistic Editorial Calendar
- Ways to Evaluate Content Metrics to Affect the Bottom Line
“Robust content can help retailers demonstrate their expertise on topics that count, reaching new customers and nurture relationships with existing clientele,” said Sandra Gudat, president & CEO of Customer Communications Group. “We’ve designed this white paper so that retail marketers can jump-start the process and start putting content to work for their bottom line.”
Find out how to tackle content strategy with this step-by-step guide that helps build customer loyalty and boost the bottom line, read CCG’s “Creating Your Marketing Plan” here.
Customer Communications Group (CCG) is a full-service customer relationship marketing (CRM) agency that helps Fortune 2000 retailers and financial institutions improve their bottom lines by improving their customer relationships, loyalty and retention. Founded in 1977, CCG is a pioneer in the field of relationship marketing, offering expertise in strategic consulting, data-driven customer research, custom content, design and multi-media solutions ranging from print production to e-newsletters, social media and website development. www.customer.com