StrongView to Present Contextual Messaging Strategies at 2015 Email Evolution Conference

Email marketers to hear how contextual messaging can increase engagement in an era where ISPs, platform providers and social networks are increasingly intermediating the customer experience

2015 Email Evolution Conference

REDWOOD CITY, Calif.--()--StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that it is presenting a session on contextual messaging at the DMA's 2015 Email Evolution Conference taking place February 2 - 4, 2015, in Miami, Florida. Led by StrongView's Chief Strategy Officer Dave Frankland, this session will outline contextual marketing strategies that email marketers can embrace to effectively engage customers in a changing digital marketing landscape.

As ISPs, platform owners and social networks increasingly intermediate the customer experience, marketers must strive to deepen their customer relationships with messages that are contextually relevant at the moment they are consumed. In addition to defining customer context and the multiple types of data that can inform it in real time, Frankland will also describe how this context can be applied to new and existing marketing programs.

As a Platinum event sponsor exhibiting at booth 403, StrongView will also be demonstrating how email marketers can leverage its cross-channel email marketing solutions to automate messages based on real-time contextual data.

SESSION: "Whose Customer Is It Anyway? Email and CRM in the Google Inbox Era"
Date: February 3, 2015
Time: 11:40 AM – 12:40 PM
Speaker: Dave Frankland, Chief Strategy Officer, StrongView
Abstract:
Learn how changing inbox experiences led by Gmail Inbox are allowing ISPs to take greater control of customer relationships and how innovative marketers are mitigating the impact by embracing contextual marketing strategies.

LIVE DEMO: "StrongView Message Studio"
Date: February 3 - 4, 2015
Location: Booth 403
See firsthand how innovative marketers are using StrongView to continuously engage their customers with contextual messaging that is triggered off of real-time situational data.

Email Evolution Event Info: http://emailevolution.org/

About StrongView

StrongView’s cross-channel marketing solutions provide enterprise marketers with the tools, services, and insights required to effectively engage today’s constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA, and backed by leading venture capital investors, StrongView helps global brands in retail, travel, finance, entertainment and online services build stronger relationships with their consumers.

For a stronger view of marketing go to www.StrongView.com, and follow us at www.twitter.com/StrongView and www.facebook.com/StrongViewInc.

Contacts

Allison + Partners on behalf of StrongView
Julia Gotwald, +1 703-973-7392
julia.gotwald@allisonpr.com

Release Summary

Email marketers to hear how contextual messaging can increase engagement in an era where ISPs, platform providers and social networks are increasingly intermediating the customer experience

Contacts

Allison + Partners on behalf of StrongView
Julia Gotwald, +1 703-973-7392
julia.gotwald@allisonpr.com