RESTON, Va.--(BUSINESS WIRE)--Siteworx, LLC, a leading digital experience agency, released its recent research report, “2015 State of Mobile Features and Functionality.” This is the third consecutive year Siteworx has conducted a consumer survey aimed at understanding the quality of mobile buying experiences during the 2014 holiday season.
Survey highlights include:
- Mobile web sites on the resurgence – Data shows a 16% decrease in the number of people relying on mobile apps versus mobile sites.
- Majority use mobile phones to read product reviews – 37% of those asked are using their mobile device to check product reviews in store, while the number of people who used their phone to find better deals dropped by 50% from 2013 to 2014.
- Keep browsing simple – 40% of people said finding products easily made mobile purchases more enjoyable, and 52% of people said they used mobile phones to find store locations, hours, and directions.
In addition to these key findings, you can download the report to discover:
- How device “piggybacking” or the use of multiple mobile devices is playing an increasing role in the path to purchase.
- Why multiple purchases on smartphones are stagnating while the use of mobile to enhance and influence purchases are on the rise.
- Analytics that show how marketers can better engage with consumers by prioritizing speed and special offers.
“This year’s data reveals a complex buyer journey whereby people are using multiple devices and multiple paths to purchase,” says Siteworx CMO Patricia Mejia. “Marketers have an opportunity to engage with customers and improve their mobile experiences by simplifying common tasks within apps and evaluating mobile in the context of their entire digital ecosystem.”
Download a copy of your complimentary research report: www.siteworx.com/news/whitepapers/2015-state-of-mobile-features-and-functionality
About the Survey
Siteworx’ mobile shopping study was conducted through Google Consumer Surveys. Siteworx received over 3,000 responses to a variety of questions regarding mobile shopping behavior. Google Consumer Surveys infers demographic and location-based information using a combination of respondent’s IP address and cookies. Income and urban density are computed by mapping the location to census tracts. Gender and age group are inferred from the types of pages that respondents have previously visited based on cookies and Google’s Display Network. This information is used to ensure that a representative sample of the US population responds to each survey question, based on the latest US Census Current Population Survey (CPS). Responses are weighted, based on the US Census CPS, to compensate for sample deficiencies.
Siteworx is an award-winning digital experience agency. For more than a decade, we’ve helped digital leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group achieve tangible results across the full marketing value chain and engage their customers and prospects in more engaging, more profitable ways. In 2014, Siteworx was named Adobe’s “2013 North American Regional Partner of the Year.”