Carmike Cinemas and DigiNext Partner with Coca-Cola on PASS A COKE Campaign, Offering FREE SMALL COKE Fountain Drink to All High School Student Attendees of Upcoming PASS THE LIGHT Movie

Uplifting Family and Faith-Inspired Feature Opens Theatrical Run February 6 at Carmike Locations Nationwide

COLUMBUS, Ga.--()--Carmike Cinemas, Inc. (NASDAQ:CKEC), a leading entertainment, digital cinema and 3-D motion picture exhibitor, today announced its upcoming in-theatre PASS A COKE (#PassACoke) promotion with The Coca-Cola Company, the world’s leading beverage company. All High School student attendees of the PASS THE LIGHT movie nationwide with ID and proof of ticket purchased for the feature film will receive a free small Coca-Cola beverage at the Carmike Cinemas concessions stand.

PASS THE LIGHT promotes uniting communities and spreading messages of anti-bullying, kindness and positivity. The DigiNext release, in association with Vision Vehicle Productions, begins its theatrical run on February 6 (theatres and show-times listed here) on the Carmike Cinemas circuit at locations across the country. Additional screens will be added in subsequent weeks. The movie received a Dove Foundation “Faith Friendly” seal for ages 12 and up. See the trailer at the official website, www.passthelightmovie.com. Connect with PASS THE LIGHT on Facebook.com/PassTheLight, Twitter #PassTheLight and via Instagram @passthelightmovie.

Bud Mayo, DigiNext Co-Founder and Carmike’s President of Alternative Programming & Distribution Division stated, “Families, and teens in particular, are sure to enjoy our upcoming theatrical release of PASS THE LIGHT, an uplifting family and faith-inspired feature with a very positive message, and the PASS A COKE campaign. There’s nothing better than a delicious and refreshing Coca-Cola to accompany a freshly popped popcorn or other concessions item(s) while you’re enjoying a great movie in-person at your local Carmike Cinemas entertainment complex.”

What the reviewers are saying

  • Faith-Friendly Seal (5 Doves out of 5) “The film focuses on compassion, overcoming difficulties in relationships, and extending a hand rather than showing a closed fist.”
  • 5 Stars out of 5…”It’s one of the best Christian movies ever made.”
  • 3.5 Stars out of 4…“’Pass The Light is joyful and entertaining. If you like faith-based films, pay close attention to it. If you don’t like them, pay even closer attention.”

Advance tickets are available online via www.carmike.com and ticketing partners www.movietickets.com and www.fandango.com.

About Carmike Cinemas

Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. Carmike has 273 theatres with 2,892 screens in 41 states. The circuit includes 45 premium large format (PLF) auditoriums featuring state-of-the-art technology and luxurious seating, including 28 "BigDs," 15 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain" Carmike's primary focus is mid-sized communities. Visit www.carmike.com for exact show- times and to purchase tickets.

About DigiNext, LLC

The future of film distribution, DigiNext (www.diginextfilms.com) has developed a comprehensive worldwide, direct-to-consumer (DtoC) movie release platform. The platform showcases the talents of today’s most talented and passionate directors and producers of independent features as well as issue-based documentaries, providing them with a unique and customized way to drive additional value and recognition of their work. DigiNext offers filmmakers a domestic theatrical release, plus a global, targeted reach to worldwide audiences. Brands and marketers can also access pre-selected targeted audiences via DigiNext’s end-to-end platform. DigiNext is a joint venture partnership between Carmike Cinemas (NASDAQ:CKEC), the nation’s fourth largest theatrical exhibitor - with 2900+ screens across 41 states - and Nehst Out, creator of a content distribution system reaching 70+ countries via electronic sell-through including digital downstream, DVD and other ancillary revenue opportunities.

Contacts

Carmike Cinemas, Inc.
Crystal Trawick, 706-576-3432
Marketing Project Manager
ctrawick@carmike.com
or
Shannon Sailors, 706-576-3462
Director of Advertising
ssailors@carmike.com
or
JCIR
Robert Rinderman or Jennifer Neuman
212-835-8500 or CKEC@jcir.com

Release Summary

Carmike Cinemas and DigiNext Partner with Coca-Cola on "PASS A COKE" concessions promotion for the upcoming theatrical release of PASS THE LIGHT movie, a family and faith-inspired film.

Contacts

Carmike Cinemas, Inc.
Crystal Trawick, 706-576-3432
Marketing Project Manager
ctrawick@carmike.com
or
Shannon Sailors, 706-576-3462
Director of Advertising
ssailors@carmike.com
or
JCIR
Robert Rinderman or Jennifer Neuman
212-835-8500 or CKEC@jcir.com