According to the latest report from TechNavio, the increased adoption of smartphones is expected to have a huge impact on the Global Fantasy Sports Market during the forecast period.
“Smartphones enable end-users to play fantasy sports irrespective of location and time. This has led to the increased adoption of smartphones and is also expected to fuel more end-user participation in fantasy sports in the near future, which will ultimately drive market growth,” says Faisal Ghaus, Vice President of TechNavio.
Furthermore, the report emphasizes many global brands like Toyota, Unilever and Hilton, who use fantasy sports to market their products. These global brands use fantasy sites and apps to target high-income male customers falling in the age group of 25-50 years, as this is a difficult group to reach solely through TV commercials.
“Recently, Unilever launched its Dove Men+Care fantasy football hub, which grants consumers exclusive access to fantasy football suggestions and advice from ESPN analysts. Toyota and Hilton have also launched ad campaigns that tie in with fantasy teams,” says Ghaus.
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
TechNavio is a leading global technology research and advisory company.
Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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