Research and Markets: Global M-Commerce Market 2015-2019: Increase in Disposable Income of Consumers, Slow Adoption of Mobile Payments & Increased Awareness about Mobile Wallet

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/vs2npt/global_mcommerce) has announced the addition of the "Global M-Commerce Market 2015-2019" report to their offering.

The analysts forecast the Global m-Commerce market to grow at a CAGR of 32.23% over the period 2014-2019

Mobile commerce or m-commerce, as it is widely called, is the buying or selling of goods over a mobile-enabled platform. The West, in particular, has been very proactive in adopting this platform to improve commercial transactions. The high adoption of this platform has enabled various retail stores to go online, and adopt more effective marketing strategies. With the proliferation of technology and handheld devices, people are increasingly inclined to use cellphones to carry out their m-commerce activities.

One of the emerging trends in the market is the increased awareness of mobile wallet. With the availability of Google wallet and PayPal and the introduction of Apple Pay and various other mobile wallets, there has been growing awareness of mobile wallet among consumers. This has helped in increasing the adoption rate of m-commerce services. Also, this has led to the growth in mobile advertising as it is easier for brands to push their products and services to consumers with 24/7 access via handheld devices.

According to the report, growing disposable income, especially in developing countries such as China, is one of the major drivers of the market. With increased spending power, people are spending on apparels, electronics, and personal grooming products. With the increasing penetration of smartphones and tablets, consumers are adopting m-commerce for shopping, in-app purchases, and contactless payment.

Further, the report states that the slow adoption of mobile payment is one of the major concerns of the market as this will reduce m-commerce sales and eventually lead to the decline of the market. The adoption rate is particularly very low in developing countries, even though the market share of smartphones is high.

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. Market Segmentation by Device
  8. Geographical Segmentation
  9. Key Leading Countries
  10. Buying Criteria
  11. Market Growth Drivers
  12. Drivers and their Impact
  13. Market Challenges
  14. Impact of Drivers and Challenges
  15. Market Trends
  16. Trends and their Impact
  17. Vendor Landscape
  18. Key Vendor Analysis

Key Vendors

  • Alibaba Group Holding Ltd.
  • Amazon.com Inc.
  • Apple Inc.
  • ASOS.com
  • Bank of America Corp.
  • Barnes & Noble Inc.
  • BlackBerry Ltd.
  • Costco Wholesale Corp.
  • eBay Inc.
  • Google Inc.
  • MasterCard Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • Office Depot Inc.
  • PayPal Inc.
  • Rakuten Inc.
  • Sears Holdings Corp.
  • Softcard
  • Staples
  • Target Corp.
  • Visa Inc.
  • Walmart Inc.
  • Zynga Inc.

For more information visit http://www.researchandmarkets.com/research/vs2npt/global_mcommerce

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks