DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2cmvd9/global_consumer) has announced the addition new report "Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits" to their offering.
Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits helps companies to develop competitive advantages across the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states.
The comprehensive trend framework is a toolkit companies can use to identify the most important consumer behaviors currently driving their market, and decrease the risk of aligning products with need states that are not influential on actual behavior.
The trend framework covers nine mega-trends and 20 trends, with consumer data analyzing the influence of these trends across 10 key countries, and identifies the key age, gender, wealth, and leisure time groups for each trend.
Key Topics Covered:
- Understand Consumer Trends In Order To Develop Competitive Advantages
- Consumer Trend Framework
- Changing Lifestages
- Experience And Enjoyment
- Health And Wellness
For more information visit http://www.researchandmarkets.com/research/2cmvd9/global_consumer