U.S. Health Payers Will Adopt Omni-Channel Strategies to Engage Consumers in 2015, According to IDC Health Insights Top 10 Predictions

FRAMINGHAM, Mass.--()--In 2015, U.S. payers will adopt an omni-channel understanding and delivery model for engaging with consumers, according to the new IDC Health Insights report, U.S. Payer Health IT 2015 Top 10 Predictions (Doc #HI253579). The new report explores the top 10 predictions and key industry trends payers need to consider for 2015 and beyond. According to Deanne Primozic Kasim, Research Director, Payer Health IT Strategies, IDC Health Insights, "A post-health reform environment has brought many business and IT-related challenges for payer organizations, yet also brings key areas of opportunity for prepared health plan leaders."

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The predictions from the Top 10 Predictions for U.S. Payer Health IT 2015 are:

1. Payers Will Adopt More of an Omni-Channel Understanding and Delivery Model for Reaching Out to and Engaging with Consumers, in 2015 and beyond.

2. In 2015, Payers Will Form More Mutually Beneficial Relationships and Partnerships with Providers That Support Value-Based Reimbursement (VBR), Global Payments, and Pay for Performance (P4P) Reimbursement Models.

3. In 2015, More Payers Will Implement Private Cloud Solutions, Including Those Featuring Software-as-a-Service (SaaS) Models, to Better Manage Data Collection, Aggregation, and Analytical Efforts.

4. In 2015, More Payers (and Other Healthcare Organizations) Will Experience Cyberattacks, Requiring Payers to Invest in a Multipronged Security Strategy and Related IT Investments.

5. Challenged by the Increasing Magnitude of Clinical, Analytical, and Financial Data, More Payers in 2015 Will Need to Look at New Investments in Data Management and Warehousing Strategies and Related Solutions and Services.

6. In 2015, More Payers, Particularly Larger Organizations, Will Consider IT Solutions Provided Through Outsourced Services, Including Business Process Outsourcing (BPO).

7. In 2015, More Payers Will Participate in the Government-funded Lines of Business Including Medicare Advantage, Medicaid, and Dual Eligibles, Resulting in Greater Demand for Related, Specialized IT Solutions and Support Services.

8. In 2015 and beyond, Payers Will Continue to Adopt More of a Population Health Management Approach to Care and Disease Management Programs, and Select IT Vendors Will Begin to Realize Market Leadership in This Area.

9. In 2015, More Payers Will Assess and Begin to Develop Non-Insurance Lines of Business (LOB), Including the Development of and/or Investment in Innovative Health IT Solutions Addressing Evolving Areas Such as Consumer Communications and Private Health Insurance Exchange (HIX) Support.

10. Throughout 2015, Payers Will Increase Throughout 2015 Their Assessment and Development of Private Health Insurance Exchange Solutions.

"Payers are particularly challenged in 2015 to select and implement new processes and related analytical tools to better assess their operational performance, overall effectiveness, and understand their multifaceted consumer populations," added Kasim. "These ten prediction areas provide a road map for payer decision makers to assess their related operational and technology areas and prepare their strategies and resources to leverage changing market conditions and create new opportunities."

For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

About IDC Predictions
A hallmark of IDC’s offering for three decades, the annual Top 10 Predictions reports provide our outlook on the IT market, across industries, in the coming year. During the next 90 days, IDC will publish Top 10 Predictions documents for 2015. Please visit www.idc.com/Predictions2015 for a complete listing.

About IDC Health Insights
IDC Health Insights assists health businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world's leading technology, media, research, and events company. For more information, please visit www.idc-hi.com, email info@idc-hi.com, or call 508-935-4445. Visit the IDC Health Insights Community at http://idc-community.com/health.

Contacts

IDC
Anna Di Pietro, 508-935-4237
Marketing Specialist
adipietro@idc.com
or
Attune Communications
Sarah Murray, 781-378-2674
Partner
sarah@attunecommunications.com

Release Summary

A new report from IDC Health Insights explores the top 10 predictions and key industry trends healthcare payer organizations will need to consider for 2015 and beyond.

Contacts

IDC
Anna Di Pietro, 508-935-4237
Marketing Specialist
adipietro@idc.com
or
Attune Communications
Sarah Murray, 781-378-2674
Partner
sarah@attunecommunications.com