MUMBAI, India & SAN FRANCISCO--(BUSINESS WIRE)--Vserv, a leading smart data led mobile marketing platform across emerging markets, today announced a partnership with PT XL Axiata Tbk (XL), the second largest telecom service operator in Indonesia. Vserv is the only company to have inked partnerships with key telcos in emerging markets and this partnership will strengthen Vserv’s global leadership in the mobile marketing space. The partnership will integrate Vserv Smart Data™ platform with XL to help drive higher ROI for mobile entertainment companies.
Through this partnership, Vserv and XL will enable mobile entertainment marketers to target the most relevant audience, with the right ads at the right time, based on user personas and intent signals. Indonesia’s mobile entertainment market is currently pegged at USD 765 million in revenues and is growing at a CAGR of 4.7% making it a high potential market for telcos and mobile entertainment companies.1
“The partnership with XL comes as a testimonial of the market confidence in our recently launched Vserv Smart Data™ platform,” said Rohit Verma, VP - Global Telco Alliances, Vserv. “We are excited to partner with XL, which is a major player in the telecom space in Indonesia. Leveraging the value that Vserv Smart Data™ platform brings, along with XL’s deep understanding of its extensive customer base, we are confident of enhancing the efficiency of the mobile entertainment ecosystem in Indonesia.”
“We are intrigued with what Vserv Smart Data™ platform is capable of achieving, by creating value from the petabytes of data we generate every second,” said Herwinto Chandra Sutantyo, Head of M-Advertising, XL Axiata. “Today, the partnership would ensure the compliances of our advertisers, in particular from the mobile entertainment sector, by targeting our mobile subscribers with engaging and relevant advertisements that follow Indonesia’s advertising ethics and regulations. Our constant endeavour is to make our customers’ experience as relevant and engaging as possible. With this collaboration, we are positive that we will be able to transform the mobile entertainment ecosystem in Indonesia.”
Vserv is a leading mobile marketing platform that delivers smart data led results to marketers, app developers, telcos and data partners.
1 Source: IE market research