Online PR Pioneer Launches News Marketing Platform

PRWeb founder launches marketing platform bringing the power of persona marketing to direct-to-consumer news distribution

New platform de-emphasizes search engine optimization of press releases in favor of new content marketing strategies

FERNDALE, Wash.--()--Cranberry News Marketing, Inc. announces the launch of Cranberry Gist, a next-generation news marketing service that helps small and mid-sized businesses package and distribute their news for a new generation of news consumers. Cranberry Gist helps companies target distribution through native advertising, social channels and proven content marketing strategies.

Using persona-marketing techniques originally championed by acclaimed online marketers Bryan and Jeffrey Eisenberg, the compact gist format delivers a more relevant news experience to consumers through a simplified persona methodology. To build a news gist, companies answer four simple questions about their news. When paired with Cranberry pay-per-click news marketing services, companies are able to target all four macro personas in a voice that captures their attention.

“Online news marketing has changed dramatically in the past three years, making many online PR strategies, including search engine optimized press releases, irrelevant. We really lost a lot of search engine visibility in the last several years,” explains Cranberry Founder David McInnis. “With Cranberry Gist, we are breathing new life into news marketing as a content marketing discipline that reaches beyond search and social optimization.”

Based on the concept of Direct-to-Consumer (D2C) news distribution that McInnis perfected at PRWeb, Cranberry Gist clients can share all their news, from blog posts and press releases to news stories and news videos. Since Cranberry Gist is platform agnostic, having been tested with all major newswires and content management systems, it is a valuable add-on to existing press release and news distribution efforts.

About Cranberry News Marketing, Inc.

Digital news marketing company Cranberry News Marketing, Inc. was founded by online press release innovator and creator of PRWeb David McInnis. The service builds upon over 20 years of online PR and marketing expertise. Utilizing next-generation Direct to Consumer (D2C) methodologies, the Cranberry News Marketing team’s goal is to help small and mid-sized businesses amplify their PR and news distribution efforts. For more information, visit http://www.cranberry.com.

Contacts

Cranberry News Marketing, Inc.
David McInnis, 360-383-6565
info@cranberry.com
Twitter: @cranberry

Release Summary

PRWeb founder launches a news marketing platform bringing the power of persona marketing to news distribution. The new platform de-emphasizes search engine optimization of press releases.

Contacts

Cranberry News Marketing, Inc.
David McInnis, 360-383-6565
info@cranberry.com
Twitter: @cranberry