SAN FRANCISCO--(BUSINESS WIRE)--Health Mart®, the largest independent pharmacy network with more than 3,600 locally owned community pharmacies across all 50 states, has launched a national multi-million dollar advertising campaign. With the New Year, many Medicare Part D patients may notice changes in their co-pays and look to switch pharmacies. The multimedia campaign reminds Medicare Part D patients that Health Mart pharmacies can help them understand their insurance and save money on their prescriptions, as many Health Marts are preferred in many Part D plans.
“January 1st will bring many changes to Medicare Part D preferred plans and Health Mart is committed to keeping patients informed of their options. In addition to a national advertising campaign, Health Mart makes it easy for our pharmacies to create a local campaign with new Part D Savings marketing tools, including regional television, digital and social media,” said Steve Courtman, president, Health Mart. “Health Mart’s ‘Medicare D Savings’ campaign helps pharmacies bring in new Medicare Part D beneficiaries and protect the existing customer base.”
Health Mart’s campaign aims to build awareness of the Health Mart brand and attract new customers to every store in every market. National radio commercials, TV commercials, and digital advertising will run continuously throughout January 2015 and four Health Mart–branded armored cars serving as rolling billboards will visit stores in over 60 locations including Texas, Illinois, Wisconsin, Pennsylvania, Maryland, Washington D.C. and Los Angeles. Follow the @HealthMartPharmacy Instagram account and the hashtag #SeniorSavingsTour to track the armored cars. Health Mart members can capitalize on the corporate-sponsored activities and attract more customers into their neighborhood pharmacies with customizable local marketing tools and Health Mart will pay 50% of all local Med D Promotions ordered on the best-in-class Health Mart Marketing Hub.
The campaign builds on Health Mart’s ongoing efforts to support its pharmacies’ outreach to Medicare beneficiaries to help them understand their Medicare Part D options — such as providing discounted pricing on the iMedicare plan comparison tool, which can help compare patients’ monthly costs, coverage gaps, health benefits and enrollment options.
About Health Mart
Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage medications, and how to take advantage of lower-cost medication options. As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and partner with their patients, and their patients’ other healthcare providers, to help them manage and improve patients’ health. The Health Mart franchise is owned by Health Mart Systems, Inc., which is an affiliate of McKesson Corporation. To find a locally owned Health Mart pharmacy near you, visit www.healthmart.com.
McKesson Corporation, currently ranked 15th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit www.mckesson.com.
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