ARCTIC ZERO® Unveils Fresh New Look for Fit Frozen Desserts™ at Winter Fancy Food Show

Frozen Dessert Innovator Reveals Major Rebrand Featuring Sleek New Packaging

Winter Fancy Food Show 2015

SAN DIEGO--()--ARCTIC ZERO®, the pioneer of Fit Frozen Desserts™ without all the fat and calories, will unveil a vibrant new look at the Winter Fancy Food Show taking place in San Francisco from January 11-13. The elevated packaging puts a spotlight on the brand’s premium ingredients and indulgent offerings, featuring a refreshed logo, updated flavor names, descriptions, hand-drawn illustrations, original typography and organic, earth-toned colors. An emphasis has also been placed on each product’s core attributes with specially-designed badges, as well as attention-grabbing lids and side panels that are artfully filled with unique drawings and bold phrases to call out each product’s flavor and dietary profile.

"As a team of avid ice cream lovers, we’ve perfected our Fit Frozen Desserts to truly satisfy every sweet tooth, and wanted the packaging to more accurately reflect our commitment to clean ingredients and passion for handcrafted, zero-guilt treats," said founder, Greg Holtman. "Our mission was to provide consumers, including those with special dietary needs, with the highest quality ingredients in a delicious product that satiates on all levels, and we feel our modern makeover perfectly matches the excellence that’s inside."

Fancy Food Show attendees will have a first glimpse of the new packaging at the ARCTIC ZERO booth (#232), before it hits shelves later this month. The brand’s new look is reflected across ARCTIC ZERO’s entire fleet of Fit Frozen Desserts, including its Creamy Pints and Chocolate-Dipped Bars.

ARCTIC ZERO offers Fit Frozen Desserts with 150 calories per Creamy Pint and 80 calories per Chocolate-Dipped Bar. ARCTIC ZERO’s Creamy Pints are available in ten great-tasting flavors—Vanilla Maple, Purely Chocolate, Chocolate Peanut Butter, Cappuccino, Cookie Shake, Hint of Mint and Simply Strawberry, including three new additions, Orange Dream, Salted Caramel and Toasted Coconut. Its Chocolate-Dipped Bars, available in both Dark Chocolate and Vanilla, are covered in a delicate layer of rich chocolate liqueur for an indulgent, single-serve treat.

Made with premium, GMO-free ingredients, including the finest quality whey protein and antioxidant-rich monk fruit, the nutrition-packed Fit Frozen Desserts are the perfect way to taste the sweet life with zero guilt. ARCTIC ZERO never uses any artificial flavors, sweeteners or colors and helps those looking for a post-workout snack, watching their weight or following a special diet be their best.

ARCTIC ZERO is available for a suggested price of $4 to $5 at natural and traditional grocers nationwide, including Kroger, Publix, Safeway, Sprouts Farmers Market, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com. For more information, please visit arcticzero.com or visit booth #232 during the Winter Fancy Food Show.

About ARCTIC ZERO®

Founded in 2010 and headquartered in San Diego, ARCTIC ZERO® is the pioneer of Fit Frozen Desserts™ without all the fat and calories. Handcrafted from premium ingredients, ARCTIC ZERO is low glycemic, lactose free, gluten free and GMO free. It’s the perfect guilt-free pleasure whenever your sweet tooth strikes. ARCTIC ZERO’s 150 calorie Creamy Pints and 80 calorie Chocolate-Dipped Bars offer everyone the chance to taste the sweet life with zero guilt, including those looking for a post-workout snack, watching their weight or following a special diet. ARCTIC ZERO is available at more than 12,000 natural and traditional grocers, including Kroger, Publix, Safeway, Sprouts Farmers Market, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com. For more information, please visit arcticzero.com or find ARCTIC ZERO on Facebook, Twitter, Instagram and Pinterest.

Contacts

Rachel Kay Public Relations
Tim McGeever
(929) 226-7088
tim@rkpr.net

Release Summary

ARCTIC ZERO will unveil a vibrant new look at the Winter Fancy Food Show taking place in San Francisco from January 11-13. The elevated packaging puts a spotlight on the brand’s premium ingredients.

Contacts

Rachel Kay Public Relations
Tim McGeever
(929) 226-7088
tim@rkpr.net