BEIJING & LOS ANGELES--(BUSINESS WIRE)--Noel Irwin Hentschel, Chairman/CEO of AmericanTours International (ATI), is appointed Ambassador of Sino-U.S. Tourism and Culture Exchange in the Great Peoples Hall in Beijing at the 13th Forum conducted by the China Overseas-Educated Scholars Development Foundation (COSDF).
COSDF Chairman Ma Wenpu, Former Deputy Minister of International Department of CPC and Vice-Chairman of the Foreign Affairs Committee of the 11th National People’s Congress announced the designation of Hentschel as Ambassador, noting her ongoing contributions to Sino-US relations. Hentschel, recognized for opening doors and new markets, facilitates private-public cooperation through her extensive global relationships. Her work with the U.S. Department of Commerce, the PRC Ministry of Commerce and China National Tourism Administration helps advance vital initiatives including Approved Destination Status for USA/Canada, the China Travel Law and newly enacted 10 year visas.
The 13th Forum of Going Global Strategy for Chinese Enterprises addressed multiculturalism, adaption, compatibility and development. CEO Hentschel, the only woman keynote speaker amongst other respected diplomatic, academic and business leaders, shared personal experiences working and living in China with her youngest son Patrick over the last pivotal decade. High ranking officials together with 700 Chinese entrepreneurs educated at overseas universities responded enthusiastically to her heartfelt remarks.
Hentschel noted that President Xi Jinping informed foreign affairs officials to make more friends and that China should form a network of mutual benefit through business and technical cooperation. Hentschel advised, “We must advance friendship with pure hearts and trustworthy partnerships for peace and good. Our ATI relationship network covers 70 countries. We work with Chinese enterprises for business opportunities and to help the poor and the disabled.” Hentschel shared the inspirational message she received from Mother Teresa at a conference in India and passionately conveyed the importance of social responsibility for lasting success. Hentschel concluded, “For peace and security, China and USA must become good friends, tourism is the best way for this to happen.”
Hentschel served as advisor to six U.S. Secretaries of Commerce and is Deputy Secretary-General for World Tourism Cities Federation in Beijing. Founded in 1977, AmericanTours International is America's largest privately held, American-owned, inbound/outbound tourism organization, serving more than one half-million visitors and generating $3 billion into the U.S. economy annually. ATI is a California major woman-owned business, headquartered in Los Angeles with offices across America and in Beijing.