Switchfly Travel Study: 4% of Americans Admit They Are Members of the Mile High Club; Men 3x More Likely Than Women to Have Joined

25% of Americans Say They Just Haven’t Had the Opportunity to Join Yet

SAN FRANCISCO--()--Switchfly, Inc., the technology company powering travel search/booking and loyalty point redemption solutions for the world’s most celebrated brands, today announced the results of a new travel study that examined consumer attitudes and behaviors associated with the mile high club (MHC), the colloquial term coined for participating in sexual activity while aboard an aircraft. The study discovered that 4% of Americans admit to already being members of the mile high club, and that one fourth (25%) of the country are willing to join but have not had the opportunity to do so yet.

Profile of an American Mile High Club Member

When it comes to gender, the research shows men (6%) are three times as likely as women (2%) to have had sex on an aircraft. Women between the ages of 45-54 are more likely than any other female age bracket to be members of the mile high club, while men between ages 35-44 are more likely than any other male age bracket. Americans who live in the Northeast are more likely than any other region to be members, while incomes above $100K are more likely than any other salary to be included.

             

% Male Members
of MHC – By Age

 

% Female Members
of MHC – By Age

 

% US Members
of MHC – By Income

 

% US Members
of MHC – By Region

18-34 yrs old – 4%   18-34 yrs old – 1%   Less than $50K p/yr – 2%  

Northeast – 5%

35-44 yrs old – 9%

  35-44 yrs old – 1%   $50K - $74.9K p/yr – 4%   South – 4%
45-54 yrs old – 4%  

45-54 yrs old – 5%

  $75K - $99.9K p/yr – 4%  

Midwest – 3%

55-64 yrs old – 6%   55-64 yrs old – 1%  

$100K+ p/yr – 7%

  West – 4%
65+ yrs old – 8%   65+ yrs old – 1%  

Why Americans (Mostly) Say No to Sex in the Air

Conversely, nearly all Americans (96%) say they are not members of the mile high club, and more than half (56%) say they would not join for any reason. Among top reasons why consumers find the concept unappealing, 1 in 4 (25%) indicate that airplane bathrooms are too small while another quarter (25%) say the lavatories are too gross. Additional reasons Americans assert they would not join the mile high club include the act being beneath their dignity (23%) and having fear of getting caught/in trouble (19%). 1 in 10 (15%) people confessed they do not know what the mile high club is.

Who Thinks the MHC Is Too Taboo

Surprisingly, the American male between ages 18-34 years old is the most likely to oppose joining the mile high club for any reason (64%) compared to any other male age bracket. For women, ages 35-44 are the most likely to oppose joining for any reason (75%) compared to other female age brackets. Less shocking is that the study shows parents of children under 18 (62%) are more opposed to joining MHC for any reason compared to people without young kids (54%), and that married Americans (60%) are more against the idea than unmarried US citizens (52%) queried.

METHODOLOGY

This survey was conducted online within the United States by Harris Poll on behalf of Switchfly from November 6-10, 2014 among 2,008 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jessica.Nelson@Grayling.com.

ABOUT SWITCHFLY

Switchfly, Inc. is a global technology company that powers travel shopping and loyalty redemption solutions for some of the world’s most recognizable brands across airlines, hotels, financial services and ecommerce. World-class products delivered via a flexible software-as-a-service platform let clients easily launch and maintain a complete omnichannel travel and loyalty experience superior to any online travel agency. Tailored to their customer needs while maintaining a full brand match, Switchfly solutions drive customer engagement, enhance brand loyalty and increase profit. Founded in 2003 and headquartered in San Francisco, the Company generates more than $1.25 billion USD in revenue for its clients annually and facilitates the redemption of more than 35 billion reward points and miles annually. The company’s global client roster includes American Airlines, Emirates, JetBlue and LAN Airlines; IAG Avios, Lufthansa Miles & More and United MileagePlus; InterContinental Hotels Group and Starwood Hotels; Expedia, Orbitz, Priceline and Groupon. For more information, visit http://www.switchfly.com.

Contacts

MEDIA CONTACTS FOR SWITCHFLY
Jessica Nelson, 415-442-4024
Jessica.Nelson@Grayling.com

Contacts

MEDIA CONTACTS FOR SWITCHFLY
Jessica Nelson, 415-442-4024
Jessica.Nelson@Grayling.com