Argentina is one of the preferred destinations for several multi-national corporations to set up their IT operations. With a high number of young entrepreneurs, strong industry, government support, and increased collaboration with IT universities, Argentina is creating a favorable atmosphere for IT companies.
“The Argentinean IT market has attracted stakeholders from global giants such as Google, HP, IBM, and Microsoft, who dominate this segment,” says Faisal Ghaus, Vice President of TechNavio.
While Argentina is expected to surpass 12 million smartphone users by the end of 2014, it is also set to witness heightened activity pertaining to online solutions via mobile applications.
With the emergence of digital marketing and advertising through social and mobile applications, the market has matured on the application development side.
Numerous SMEs and start-ups are creating smartphone applications to target the younger demographic, as mobile internet use increases in the country. These increased investments in smartphone mobile applications will help sustain growth in the IT Market in Argentina through 2019.
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Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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