Jo-Ann Partners with Create and Craft to Bring the 1st Dedicated Craft and Fabric TV Shopping Channel to the United States

Launch planned for December 29, 2014

HUDSON, Ohio--()--Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft specialty retailer, has entered an exclusive partnership with Craft Retail Group, a division of Ideal Shopping Direct, to bring craft enthusiasts a dedicated TV shopping experience with daily programming beginning on December 29, 2014.

“This partnership with Create and Craft provides an incredible opportunity to deliver exclusive product, projects and promotions to crafters and makers across the United States,” said Riddi Kline, executive vice president, marketing and merchandising at Jo-Ann. “Our daily programming will feature products and projects for makers of all skill levels, bringing the newest trends in the fabric and craft industry directly to the comfort of her own home.”

Jo-Ann Fabric and Craft Stores will host “Let's Make Something!” – a daily, hour-long broadcast at 3 p.m. ET, during which audiences will receive exclusive offers on their favorite fabric and craft brands as well as product and technique demonstrations. The featured programming will be available 24/7 via Create and Craft’s online and App offerings, and promotions will be exclusive to this channel.

Already a successful enterprise in the UK as the world’s first and only dedicated crafting channel, Create and Craft will begin broadcasting programming six hours a day, seven days a week, into approximately 40 million homes in the United States beginning December 29. Programming can be found on Direct TV channels 85 and 222, along with Dish Network channel 221. The network will broadcast 24 hours at createandcraft.com as well as smart devices and via the App.

“Create and Craft’s partnership with Jo-Ann creates a unique and exciting dimension to the US craft market by delivering creative and inspirational TV shopping shows and online experiences, all focused on world-exclusive crafting brands and products to delight our shoppers,” said Tony Sheridan, Craft Retail Group’s Managing Director.

To take advantage of the exclusive Jo-Ann offers and programming on Create and Craft, check your local listings for channel information. To browse the entire selection of fabric and craft supplies available at Jo-Ann, visit Joann.com.

About Jo-Ann Stores, LLC

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 850 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit Joann.com. To make creative connections, visit Joann.com/community.

About Craft Retail Group:

CRG operates craft specific retail and sourcing businesses. TV channels, Create and Craft TV and Craft Extra TV broadcast 24hrs a day in the UK on Freeview, Sky, Virgin Media and Freesat platforms. The division operates several eCommerce platforms including createandcraft.tv, deramores.com, sew.co.uk. In addition, with offices in Shanghai and UK and partnerships in the US, CRGs in-house product development company Ideal Sourcing creates proprietary propositions for the group’s channels and 3rd party partners.

About Ideal Shopping Direct:

ISD is a leading Multi-Channel shopping retail group in the U.K. and operates a number of specialist TV and eCommerce companies. In addition to Craft Retail Group the company also operates general merchandise TV shopping channels Ideal World and Ideal Extra as well as specialist garden retailer leadthegoodlife.com. Ideal Shopping Direct was bought by Inflexion Private Equity in 2011.

Contacts

Jo-Ann Fabric and Craft Stores
Margaret Skinner, Director, Corporate Communications, 330-463-6705
margaret.skinner@joann.com

Release Summary

Jo-Ann Fabric and Craft Stores has entered an exclusive partnership with Craft Retail Group to bring craft enthusiasts a dedicated TV shopping experience.

Contacts

Jo-Ann Fabric and Craft Stores
Margaret Skinner, Director, Corporate Communications, 330-463-6705
margaret.skinner@joann.com