SAN FRANCISCO--(BUSINESS WIRE)--WP Engine, a leading SaaS content management platform for websites and applications built on WordPress, announced today the results of its WP Engine Holiday Greeting Card Study. The study, developed by WP Engine Labs and conducted online within the U.S. by Harris Poll in December 2014 among 2,000 American adults ages 18+, found that although 75% of Americans intend to send a holiday greeting card this year, two in five (40%) American’s dislike aspects of today’s holiday greeting card.
In order to show the future of holiday greeting this holiday season, WP Engine Labs will decorate the walls of San Francisco with 100-foot projected dynamic GIFs generated and submitted from people around the world in an event known as ‘Gif The Halls.’ The event is in partnership with the Gray Area Foundation and the Yerba Buena Community Benefit District.
Americans Discuss Their Feelings Towards Greeting Cards
19% of Americans feel that holiday greeting cards are insincere, as they feel more obligatory than heartfelt. 12% percent feel they are too commercial, while 11% believe they are an excuse for the sender to humble-brag and show-off. Greeting cards are too impersonal/not customized enough according to 7% of Americans while holiday family photographs that often are the cover of greeting cards seem too creepy to 3%.
More than 1 in 3 (34%) Americans believe that in the future, holiday greeting cards will only be electronic and not physical. Other predictions for greeting cards of the future include:
- Holiday greeting messages will be holograms – 21%
- Holiday greeting cards will go out of style and no one will send them – 15%
- Holiday greeting cards will be biodegradable without recycling – 13%
- Holiday greeting cards will be delivered by drones – 6%
- Holiday greeting cards will not change – 36%
Most Americans Will Send a Greeting Card
The survey also discovered that 3 in 4 (75%) Americans plan to send greeting cards this holiday season – either physical or electronic. The most popular tactic is to send something funny (27%), followed by cards that have a non-religious message (23%). Other popular greeting cards Americans will send this holiday season include:
- A message about Jesus – 18%
- A message about Hanukah – 2%
- A spiritual message without mention of a specific religion – 16%
- Something sexy – 4%
- A message about politics – 1%
Give and Take: Most Americans Expect to Receive Holiday Greeting Cards
An overwhelming majority of Americans (88%) are expecting a holiday card this season with 40% anticipating a thoughtful, loving, sweet message or photos of the sender or family. A third of Americans are expecting a humorous joke that makes them laugh (33%) or good news they haven’t heard yet (31%). Nearly a quarter (24%) of Americans expect a gift card, money, a spiritual or a religious message. While 12% are expecting photos of senders’ pets and 9% are expecting a romantic gesture.
This survey was conducted online within the United States by Harris Poll on behalf of WP Engine from December 5-9, 2014 among 2,008 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Zachary Vito.
About WP Engine:
WP Engine is a leading SaaS content management platform for websites and applications built on WordPress. The company powers thousands of websites and apps built on the WordPress platform delivering a fast, reliable and secure web experience. All levels of users including bloggers, marketers, SMBs and large corporations rely on WP Engine’s platform to keep their websites up and running. The company’s exceptional customer service team specializes in quickly solving technical problems, and creating a world-class customer experience ensuring that each user’s WordPress site continues to perform at its full potential. Founded in 2010, WP Engine is headquartered in Austin, Texas and has offices in San Francisco, California and San Antonio, Texas.