SAN JOSE, Calif.--(BUSINESS WIRE)--BANDAI NAMCO Games America Inc. today announced that effective April 1, 2015 the company will officially rebrand itself as BANDAI NAMCO Entertainment America Inc. The new BANDAI NAMCO Entertainment America Inc. corporate name and logo will be fully integrated in all of the company’s communications, product branding, and presence in digital and online spaces.
Since the merging of Bandai Co. Limited and Namco Limited, Tokyo, Japan-based BANDAI NAMCO Games Inc., along with its global affiliates, have managed all game-related projects of the BANDAI NAMCO Group and have endeavored to expand their position in the games business. The new BANDAI NAMCO Entertainment Inc. name reflects the next stage of growth and development for the company as it leverages its unique intellectual properties and franchises into new business opportunities and a wider network of content beyond that of videogame projects.
“Our company is entering an era of very exciting and dynamic growth around the globe,” says Nobuhiro Kasahara, President and Chief Operating Officer at BANDAI NAMCO Games America Inc. “The BANDAI NAMCO Entertainment America Inc. name is representative of this transformation and is an affirmation of the company’s continued goal to develop creative and engaging products to provide world class entertainment through different mediums to audiences around the world.”
BANDAI NAMCO Games America Inc. is an affiliate company to BANDAI NAMCO Games Inc. Today’s corporate name change announcement is part of a global effort to rebrand the company in order to better represent the expansion and progression of BANDAI NAMCO Games Inc.’s businesses around the globe.
About BANDAI NAMCO Games America Inc.
BANDAI NAMCO Games America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, TEKKEN®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at www.bandainamcogames.com or www.facebook.com/BandaiNamcoUS.
Press Release © 2014 BANDAI NAMCO Games America Inc.
