Research and Markets: Market Focus: Trends and Developments in the Confectionery Sector in Poland

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/j7c6z4/market_focus) has announced the addition of a new report "Market Focus: Trends and Developments in the Confectionery Sector in Poland" to their offering.

This report brings together consumer insight and market data to provide a comprehensive brief of the Polish Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

  • Poland's Confectionery market will register reasonable growth in the coming years as these products are considered affordable treats that help to improve consumers' moods.
  • Polish consumers are passionate about Chocolate which is driving the highest growth in this category. Dark and milk Chocolate are the preferred flavors among Polish consumers.
  • Desire to indulge and Personal Space & Time are the leading motivational factors influencing Confectionery consumption in Poland.
  • Increase in demand for Chocolate for gifting purpose will create demand for innovative box outers.
  • Hypermarkets & Supermarkets will remain the main distribution channels as they offer a wide range of products at all price levels.

The Confectionery market in Poland has benefited from the overall increase in demand for indulgent products. The sales of Confectionery products will continue to grow in Poland as these products are considered to be affordable luxuries moreover; the availability of a wide range of products across price segments is driving the growth of this market. Chocolate is the largest category by value and will register fastest growth during 2013-2018.With rising affluence Polish consumers will seek for premium quality dark Chocolates which have a higher cocoa content.

Key Topics Covered:

Executive Summary

Country Context

Sector Analysis

Consumer Overview

Private label

Distribution Insight

Packaging Insight

Leading Players with Market Share

Data Appendix and Summary Methodology

Companies Mentioned:

  • Mondelez International
  • Colian SA
  • Solidarnosc
  • Perfetti Van Melle
  • Mondelez International
  • Colian SA
  • Mars
  • Incorporated
  • Perfetti Van Melle
  • Lotte Group - E.Wedel
  • Terravita
  • Baltyk
  • Lindt
  • Biedronka
  • Tesco
  • Carrefour
  • Lidl
  • POLO market

For more information visit http://www.researchandmarkets.com/research/j7c6z4/market_focus

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Snacks and Confectionery

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Snacks and Confectionery