The digitization of existing analog TV connections is expected to trigger demand for RF devices for set top boxes during the forecast period.
According to the latest report from TechNavio, the digitization of cable TV will provide consumers with a wide range of channels and better picture quality. Digitization provides consumers with HD audio and video and allows service providers to offer more channels at lower costs.
“In developing countries like India, governments are making digitization of cable TV mandatory,” says Faisal Ghaus, Vice President of TechNavio.
“As a result of mandatory digitization, there has been a sudden increase in demand for STBs and a related drop in their price.”
The report also emphasizes the increasing collaboration between smart TV vendors and pay TV operators, which actually proves beneficial for both the parties. Such collaborations are expected to accelerate overall market growth through the projected period.
“Samsung and Microsoft have the highest number of collaborations worldwide and account for more than two-thirds of the total number of partnerships for smart TVs worldwide,” says Ghaus.
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TechNavio is a leading global technology research and advisory company.
Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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