Ace Metrix Releases the 2014 Brand of the Year Watch List

MOUNTAIN VIEW, Calif.--()--Ace Metrix®, the standard in television and video advertising analytics, today announced the 2014 Brand of the Year Watch List, a compilation of the top performing TV brand advertisers across 20 of the year’s most competitive categories. Brands that appear on this list have earned the highest average Ace Score within their category based on their 2014 portfolio of work to date. With just less than a month remaining in the year, these brands are the current candidates for the Brand of the Year distinction, a celebration of creative excellence.

“The Brand of the Year Watch List illuminates the many paths to creative greatness,” said Peter Daboll, CEO of Ace Metrix. “To be among the top performers in one of these competitive categories is an incredible accomplishment and illustrates a brand’s ability to break through and connect to consumers in a meaningful way. This year’s watch list showcases a large number of both newcomers and creative stalwarts, each with a unique story behind the success of their ad portfolio. We are anxious to see which of these brands secure the very top spot come January and if there will be any surprises given the year-end holiday push.”

2014 Brand of the Year Watch List by Category – brands listed alphabetically

                               
Apparel & Footwear     Adidas     Nike     Reebok     Skechers     Under Armour
Luxury Auto     Audi     BMW     Buick     Mercedes-Benz     Volvo
Non-Luxury Auto     Ford     Jeep     Mazda     Nissan     Subaru
Beer     Budweiser     Coors     Redd's     Samuel Adams     Stella Artois
Non-Alcoholic Beverages     Dunkin' Donuts     Gatorade     International Delight     Snapple     Starbucks
Spirits, Flavored Malts & Wine     Bud Light Lime-A-Rita     Jack Daniel's     Pinnacle     Skyy Vodka     Woodford Reserve
Candies & Snacks     Cheetos     Hershey's     Lay's     M&M's     Snickers
Financial Services     Citibank     JP Morgan Chase     LifeLock     TD Ameritrade     Wells Fargo
Household     Air Wick     Clorox Cleaners     Febreze     Lysol Cleaners     Mr. Clean
Insurance     Allstate     Farmers     Liberty Mutual     Nationwide     State Farm
Packaged Foods     Campbell's     Cheerios     Oscar Mayer     Pillsbury     Quaker Cereals
Personal Care     Colgate     Crest     Degree     Dove Soap     Sensodyne
Restaurants     IHOP     Longhorn Steakhouse     Olive Garden     Outback     TGI Fridays
Quick Service Restaurants     Baskin-Robbins     Dairy Queen     Panera Bread     Pizza Hut     Taco Bell
Retail     Best Buy     Hallmark     Home Depot     Lowe's     Petco
Technology Hardware     Dell     Google Hardware     Intel     Microsoft Hardware     Samsung Hardware
Mobile Devices     Apple iPhones     HTC     Kindle     LG Mobile Phones     Samsung Mobile Phones
Software & Websites     Android     Care.com     GoDaddy     Google     Squarespace
Video Games & Consoles     Disney Video Games     Nintendo Video Games     Playstation Software     Ubisoft     XBOX Software
Telecom Services     Comcast     DISH Network     Hulu     T-Mobile     Verizon FiOS
                   

To qualify for Ace Metrix Brand of the Year, a brand must have debuted five or more unique pieces of creative within a category containing more than 80 pieces of creative and five qualifying brands as of November 30, 2014. The top five brands to date for each of the 20 Brand of the Year categories are represented above. Ace Metrix will reveal the final Brand of the Year winners for each category on January 7, 2015, once all ads for 2014 have been scored. While the Mobile Devices category currently falls short of the volume requirement, it will still be considered for Brand of the Year due to the highly competitive nature of the category.

More than half of this year’s Watch List includes the 2013 Brand of the Year winners, a marked change from last year. Categories with significant shifts include Beer, Spirits, Candies & Snacks, Household, Packaged Foods, Software & Websites and Telecom Services. The 2013 Watch List can be seen here, and the 2013 Brands of the Year can be seen here. Visit acemetrix.com for more complete coverage.

Automotive

Joining the Luxury Auto list this year are brands Volvo and Audi, while Subaru and Nissan join as newcomers to the Non-Luxury list. For the second year in a row, Buick (the 2013 Luxury Brand of the Year) represents the only domestic contender in the Luxury category. On the Non-Luxury Auto side, however, U.S. vehicles are proudly showcased through 2013 Brand of the Year Winner, Jeep, which appears alongside Ford (the 2012 Brand of the Year winner). Mazda has earned a place on the watch list for the second year in a row.

Beverages

Much like last year, caffeinated brands and complements have made a significant showing on the Non-Alcoholic Beverages list, with Dunkin’ Donuts and International Delight appearing for two years running and Starbucks appearing for the first time this year. Gatorade and Snapple represent the other two non-alcoholic beverages on the watch list with carbonated beverages, once again, notably absent.

2013's Beer Brand of the Year, Samuel Adams, appears on this year’s watch list, alongside Super Bowl champion Budweiser, which aired the 2nd and 5th highest scoring Super Bowl ads this year. Ace Metrix also welcomed watch list newcomers Coors, Stella Artois and cider brand Redd’s to the Beer list.

Financial

TD Ameritrade, 2013’s Financial Services Brand of the Year, appears on this year’s watch list once again along with veterans to the list Citibank, JP Morgan Chase and Wells Fargo. New to the list this year is financial security brand LifeLock.

Restaurants

Last year’s Restaurant Brand of the Year winners, Longhorn Steakhouse and Baskin-Robbins, appear on this year’s Restaurant and Quick Service Restaurant (QSR) watch lists, respectively. Taco Bell is the only newcomer to the QSR watch list, which also includes Dairy Queen, Panera and Pizza Hut. Outback joins the ranks of IHOP, Olive Garden (2012 Brand of the Year Winner) and TGI Fridays, which appear once again on the Restaurants watch list.

Technology Brands

Google, last year’s overall brand of the year winner, remains safely on two technology watch lists: Hardware and Software & Websites. The Hardware list, which also incudes this year’s top Super Bowl advertiser Microsoft, also includes newcomers Intel and Dell. With the exception of Google, the Software & Websites list has completely turned over to newcomers Android, Care.com, GoDaddy, and Squarespace.

2013’s Mobile Device Brand of the Year, Kindle, is joined by the usual suspects Apple and Samsung, as well as HTC and, newcomer this year, LG.

Among Video Games & Consoles, Nintendo and Disney join the list along with XBOX Software—the 2013 category winner—Playstation Software and Ubisoft.

A major overhaul in the Telecom Services watch list is represented by the entrance of Dish, Comcast and T-Mobile alongside Hulu and Verizon FiOS, both watch list veterans for the second year.

Brand of the Year Qualifications

Ace Metrix scores every nationally airing television advertisement across 23 industries, 85 categories and is therefore uniquely qualified to report a brand’s overall effectiveness across the entire video advertising industry’s body of work over a year, as well as year-over-year. To qualify for Ace Metrix Brand of the Year Watch List, brands must have debuted five or more unique pieces of creative within a category containing more than 80 pieces of creative and five qualifying brands. The top five brands to date for each of the 20 categories can be found at www.acemetrix.com/news. Ace Metrix will reveal the final Brand of the Year winners in the first week of January once all ads for 2014 have been scored.

About Ace Metrix

Ace Metrix® is the standard in television and video analytics, dedicated to delivering better, faster and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE® platform, companies access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.

Follow Ace Metrix on Twitter for sustained insight: @Ace_Metrix.

Note: Ace Metrix®, the Ace Metrix logo design, Ace Score®, Ace Metrix LIVE® and Creative Lifecycle Management® are registered trademarks of Ace Metrix. Other trademarks are property of their respective owners.

Contacts

For Ace Metrix
Michelle Robertson, 646-279-5775
michelle@kerlancomm.com

Release Summary

Ace Metrix today announced the 2014 Brand of the Year Watch List, a compilation of the top performing TV brand advertisers across 20 of the year’s most competitive categories.

Contacts

For Ace Metrix
Michelle Robertson, 646-279-5775
michelle@kerlancomm.com