BOULDER, Colo.--(BUSINESS WIRE)--Roku has named IMM as its digital marketing agency, following a review. In addition to digital media planning and buying, IMM will lead the Saratoga, Calif.-based company’s data-driven marketing and attribution efforts in the US.
Roku is transforming the way people consume content across multiple screens. IMM joins HUGE, Roku's creative AOR, establishing a team that will effectively tell that story by marrying compelling creative with data and analytics.
Commenting on the win, IMM’s Chief Engagement Officer Ian Woods, said: “Roku is revolutionizing the streaming video market and we couldn’t be more enthusiastic about helping to generate more demand for the brand. We look forward to informing and creating innovative new brand experiences that drive results.”
IMM is an independent, full-service digital solutions agency that helps marketers maximize ROI. IMM’s mantra: “Right Ideas. Real Results. All In” demonstrates the agency’s investment in its clients’ business, sharing the risk in order to create tangible results for brands.
About Roku Inc.
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. The Roku platform features a vast collection of entertainment channels available for streaming. Roku streaming players and the Roku Streaming Stick are made by Roku and sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Additionally, Roku works with TV manufacturers to create co-branded Roku TV models. The first Roku TV models are now available in the U.S. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S. Roku is registered trademark of Roku, Inc. in the U.S. and in other countries.