DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/n5dxlz/country_viewport) has announced the addition of Shift Thought Ltd's new report "Country Viewport: Digital Money in Brazil 2014" to their offering.
The country is currently undergoing a transformation in financial services, with the spread of Digital Money aided by the rapid penetration of mobile phones.
Whilst mobile phones provide the secret sauce, the author believes they should not be regarded as the main dish. The author works with organisations around the world to shift the thinking from a focus on Mobile Money to planning for Digital Money. This series of reports shares findings from the ongoing in-depth analysis of the state of play of digital money initiatives in the country, within the context of the larger region and world-wide trends.
Key Topics Covered:
Chapter 1, The Context introduces the reader to the concept of Digital Money and explores how this exciting new area is developing all around the world.
Chapter 2, Digital Money in the Country provides an introductory overview of how services are developing - What is driving Digital Money, the kinds of business models and the state of adoption and maturity of the market.
Chapter 3, Market Segments goes into the detail of the needs of various market segments. It describes the demographics and the access to Financial Services.
Chapter 4, The Services Explored discusses the whole package of services expected by the market. Although a provider may choose to specialise in certain areas, they may need to partner with others to ensure the consumers enjoy a seamless experience with all the features and functionality they expect.
Chapter 5, Regulatory Environment provides an overview of the regulations that shape the growth of the industry and provides a description of the regulations and the rules that govern the provision of services.
Chapter 6, Ecosystem Analysis discusses the evolving models in the country. It provides an understanding of the Payments System in the country and introduces the various categories of players and the Partnerships that are forming around the delivery of Digital Money Services.
Chapter 7, Player Profiles provides a detailed profile of each of the players in the country. It is organised by class of trade. There are links from the Player Profile to each of the Digital Money Initiatives in which the player participates.
Chapter 8, Digital Money Initiatives (DMI) provides a detailed profile of each of the services launched in the market. We provide the framework to show the digital money flows in the end-to-end process between Sender and Receiver, and describe the services offered. There are links from the DMI Profile to each of the players involved in the initiative.
The Appendix provides a description of the Methodology we use and has a useful Glossary of terms and concepts.
For more information visit http://www.researchandmarkets.com/research/n5dxlz/country_viewport
Source: Shift Thought Ltd