SANTA BARBARA, Calif.--(BUSINESS WIRE)--StreamTrack, Inc. (STTK ) ("StreamTrack" or the "Company"), today announced the launch of its new RadioLoyalty mobile App for Andoid devices. The release marks an important milestone for StreamTrack Media in its mobile strategy.
Key features include:
- Integration with Opera Software’s Admarvel Advertising Platform with ad serving technology supporting display and rich media including video
- A completely redesigned interface that is easy to navigate through its central dashboard and larger search display results
- Navigational pages including: about, now playing, stations, search, favorite and my account
- Greater flexibility to support multiple stream formats including AAC+ and MP3
- Support for multiple bit rate streams including 64K and 128K
- Increased functional stability resulting in better user experience
- Improved audio quality
Michael Hill, CEO of StreamTrack stated: “In addition to superior listener experience from the optimized interface and larger station display, we have implemented a key step in our plan of greater mobile monetization of our listener base. We looked at multiple options in evaluating the best advertising platform, and Opera Software was the clear winner. Its technology is impressive and its AdMarvel platform is being utilized by some of the top brands in the world including CBS, the Discovery Channel, Pandora and T-Mobile. We plan to release the new iOs App over the next week and we look forward to rapid mobile growth in listeners and revenue.”
Hill Continued, “As we rollout our mobile strategy, we look to secure partnerships with content owners across multiple verticals to include bands and artists, casual gaming, motion pictures, health and wellness, medical/wellness and fantasy sports just to name a few. This will further enable the integration of our monetization platform within industries outside of music.”
The App is now available to download at: https://play.google.com/store/apps/details?id=air.com.radioloyalty.android
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty™ Platform (the "Platform") to over 5,500 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
AdMarvel is a wholly owned subsidiary of Opera Software ASA. It makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities.
It provides for the hosting, management and serving of mobile advertisements on mobile websites and mobile platforms of its customers providing an online dashboard where its customers can review advertising performance, control various aspects of ad supply, and modify, review and manage ad campaign inventory on behalf of its advertisers. Features include: seamless multi-advertiser management, campaign management, ad performance optimization, multi-publisher management, advertiser self-service, centralized campaign approval, a detailed performance dashboard, and mediation across multiple ad sources, networks, and direct advertisers.
For more information, visit www.admarvel.com
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about StreamTrack's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
Chief Executive Officer