More Consumers to Fill Stockings Online This Holiday Season

ShopRunner Survey Reveals Consumers Plan to Spend More Online, Start Shopping Earlier

A Big Recipient of High-Ticket Purchases: “Myself”

SAN MATEO, Calif.--()--Online channels will see a higher level of spending, and attract a greater proportion of shoppers’ dollars this holiday season, according to a consumer survey conducted by ShopRunner, the members-only service for online shoppers that provides free 2-day shipping, free returns, and other member benefits across 100+ of the best online stores.

ShopRunner, which connects high value online shoppers with leading brands such as Toys"R"Us, Brooks Brothers, Calvin Klein, Tommy Hilfiger, GNC, American Eagle Outfitters, Blue Nile, Neiman Marcus and hundreds more, surveyed about 750 of its members on their holiday shopping intentions. Among the key findings:

  • Consumers plan to spend more online. Some 40% of the ShopRunner members surveyed say they are likely to spend more money online this year than last year. Additionally, online channels will play a bigger role in shoppers’ plans in general, continuing the multi-year shift from brick-and-mortar stores. Over 40% of those surveyed plan to make a higher percentage of their purchases online vs. last year.
  • Online shopping will start earlier. ShopRunner members shared that they plan to start their holiday shopping earlier this year. Among those who intend to increase their online shopping for 2014, 57% (more than half of whom are women) say they will begin before Thanksgiving.
  • Members are ALSO shopping for themselves. 52% of members plan to shop for themselves this holiday season. Nearly 20% of these self-gifters plan to purchase big-ticket items priced at $1000+.
  • Delays from last year are not deterring shoppers this year. 72% of shoppers said that the nationwide holiday shipping delays of 2013 have not impacted their approach to holiday shopping this year.

“Clearly, ‘tis the season to be online — for both consumers and retailers. The results of our survey show that the growth of online shopping is far from reaching a plateau. As such, retailers need to invest in making their online shopping experience even more accessible, engaging, delightful and competitive,” said Scott Thompson, CEO of ShopRunner. “We also found that more and more consumers are starting their shopping earlier in the year, and for a multitude of reasons. The holiday shopping window for retailers has been significantly extended.”

About ShopRunner

ShopRunner is the best way to save time and money while shopping online for the stuff you love. Its unique membership experience makes it easy for members to get everything from designer jeans to digital cameras. Members enjoy benefits like free 2-day shipping, free return shipping, easy 2-click checkout, and members-only deals and much more.

ShopRunner connects top retailers and brands to the best online shoppers. ShopRunner’s exclusive member benefits and highly targeted, data-driven marketing help retail partners acquire high value customers while increasing existing customers’ purchase frequency and spend.

ShopRunner continues to experience tremendous growth. ShopRunner has over 2M members and 100+ live retailer sites. The company is led by Scott Thompson, CEO, and a seasoned team of internet and ecommerce professionals based in San Francisco and Philadelphia. The company is backed by Kynetic, Alibaba, and American Express.

Contacts

Media
Berns Communications Group
Stacy Berns, 212-994-4660
sberns@bcg-pr.com

Release Summary

Online channels will see a higher level of spending, and attract a greater proportion of shoppers’ dollars this holiday season, according to a consumer survey conducted by ShopRunner.

Contacts

Media
Berns Communications Group
Stacy Berns, 212-994-4660
sberns@bcg-pr.com