DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4g759r/mail_order_and) has announced the addition of the "Mail Order and Internet Pharmacy in Europe - 2015 Edition - Entering the Digital Battleground" report to their offering.
This third and much expanded 2015 edition of Mail Order and Internet Pharmacy in Europe introduces new and emerging issues that present both challenges and opportunities to healthcare retailers, suppliers and their advisors operating in the complex European healthcare environment.
The response of retail pharmacy chains and other organised retail groupings to the challenges posed by pure play' mail order and Internet pharmacies is another factor influencing the development of the digital sector. Indeed, the slowdown in pure play' mail order pharmacies in the USA, Australia and United Kingdom is due at least in part to multi-channel strategies being adopted by the major retail drugstore and pharmacy chains.
Mail Order and Internet Pharmacy in Europe the 2015 edition - Entering the Digital Battle Ground not only tracks the development of an emerging channel it shows how the digital environment is reshaping pharmacy.
Mail order and Internet Pharmacy in Europe highlights the growth of cross border clusters of pure play' online pharmacies. The study also explains how leading European retailers are responding to the challenge from Internet pharmacies. It shows how pharmacy groups are sharing ideas and importing technologies. It provides insights into the way the leading pharmacy players are integrating the concept of a seamless shopping experience into their retail strategies through PCs, Tablets, Notebooks and Mobile Apps to create powerful omni-channel brands.
This essential multi-country study explores game changing digital developments in retail pharmacy across Europe's main markets and exposes many of the strategic and economic issues that retailers and healthcare suppliers need to address.
The report also provides information on pharmacy shoppers - their attitudes, needs and motivations in a multi-channel world.
Key Topics Covered:
Chapter 1 Mail order and Internet Pharmacies in Europe Entering the Digital Battleground. 16
Chapter 2 The Development of Mail Order and Internet Pharmacy in the USA
Chapter 3 Mail Order and Internet Pharmacy Development
Chapter 4 Mail order and Internet Pharmacy Development in Switzerland
Chapter 5 Arrival of Mail Order and Internet Pharmacies in Austria
Chapter 6 Multi-channel Pharmacies in the UK
Chapter 7 Mail Order and Internet Pharmacies in the Netherlands
Chapter 8 Mail Order and Internet Pharmacies in Belgium
Chapter 9 Mail Order and Internet Pharmacies in Denmark, Finland, Norway and Sweden .138
Chapter 10 Mail Order and Internet Pharmacies in Poland
Chapter 11 Internet Pharmacies and Distance Selling of Pharmaceuticals in the Czech Republic
Chapter 12 Internet Pharmacies Slovakia
Chapter 13 Mail Order and Internet Pharmacies Hungary
Chapter 14 Mail Order and Internet Pharmacies in France
Chapter 15 Mail Order and Internet Pharmacies in Italy
Chapter 16 Mail Order and Internet Pharmacies in Spain
Chapter 17 Conclusions of the Report - The Future for Mail Order and Internet Pharmacy in Europe
For more information visit http://www.researchandmarkets.com/research/4g759r/mail_order_and