Research and Markets: Pet Food in the U.S. Market, 2014 Edition

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/q9d3cr/pet_food_in_the_u) has announced the addition of the "Pet Food in the U.S., 11th Edition" report to their offering.

A soft sales environment in the pet food market does not seem to be deterring investors. In fact, while sales growth has lost steam, many smell opportunity. In 2013-2014, Mars Petcare bought most of Procter & Gamble's pet operations, Central Garden & Pet received an unsolicited offer for its pet business, and several Made in the USA treat brands have been acquired on the heels of concerns about China-made products. Despite increased competition in natural pet products, investors are eagerly awaiting an IPO from Blue Buffalo. And the latest news of weak sales at PetSmart has led activist investors to pressure PetSmart to review its strategic options.

Companies considering their strategic options in the pet industry won't want to miss our newest edition of Pet Food in the U.S. We've reformulated our market sizing to better represent all of the ways pet food is sold. We've added a host of new data from Packaged Facts proprietary Pet Owner Surveys. We've included IRI MULO (multi-outlet) sales data with expanded coverage, as well as specialty channel data. And we've analyzed the trends that are shaping the market - whether new products, M&A, retail, demographic/psychographic, or consumer shopping and purchasing.

Pet Food in the U.S., 11th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on market drivers and high-growth segments. The report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the widening impact of natural products on the industry; specialty diet products; and much more.

Key Topics Covered:

Chapter 1 Executive Summary

Chapter 2: Market Overview

Chapter 3: Dog Food

Chapter 4: Cat Food

Chapter 5: Other (Non-Dog/Cat) Pet Food

For more information visit http://www.researchandmarkets.com/research/q9d3cr/pet_food_in_the_u

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage, Retail, Pet Food

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage, Retail, Pet Food