DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/q9d3cr/pet_food_in_the_u) has announced the addition of the "Pet Food in the U.S., 11th Edition" report to their offering.
A soft sales environment in the pet food market does not seem to be deterring investors. In fact, while sales growth has lost steam, many smell opportunity. In 2013-2014, Mars Petcare bought most of Procter & Gamble's pet operations, Central Garden & Pet received an unsolicited offer for its pet business, and several Made in the USA treat brands have been acquired on the heels of concerns about China-made products. Despite increased competition in natural pet products, investors are eagerly awaiting an IPO from Blue Buffalo. And the latest news of weak sales at PetSmart has led activist investors to pressure PetSmart to review its strategic options.
Companies considering their strategic options in the pet industry won't want to miss our newest edition of Pet Food in the U.S. We've reformulated our market sizing to better represent all of the ways pet food is sold. We've added a host of new data from Packaged Facts proprietary Pet Owner Surveys. We've included IRI MULO (multi-outlet) sales data with expanded coverage, as well as specialty channel data. And we've analyzed the trends that are shaping the market - whether new products, M&A, retail, demographic/psychographic, or consumer shopping and purchasing.
Pet Food in the U.S., 11th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on market drivers and high-growth segments. The report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the widening impact of natural products on the industry; specialty diet products; and much more.
Key Topics Covered:
Chapter 1 Executive Summary
Chapter 2: Market Overview
Chapter 3: Dog Food
Chapter 4: Cat Food
Chapter 5: Other (Non-Dog/Cat) Pet Food
For more information visit http://www.researchandmarkets.com/research/q9d3cr/pet_food_in_the_u