THE WOODLANDS, Texas--(BUSINESS WIRE)--Digital technologies such as social media, mobile devices and the Internet are growing exponentially, connecting people from around the globe. This global connectivity is becoming a driving force behind greater transparency of corporate conduct, and is redefining what sustainability means for the petrochemical industry, according to Peter L. Cella, president and chief executive officer of Chevron Phillips Chemical Company LLC (Chevron Phillips Chemical).
During his address, “Petrochemical Growth v. 2030: How the Connected World is Redefining Sustainability,” at the Gulf Petrochemicals and Chemicals Association (GPCA) Annual Forum in Dubai, Cella discussed how sustainability has evolved over the years and how the changing expectations on transparency and corporate conduct in a digital age are impacting the industry.
“Doing the right thing and communicating with greater transparency is becoming an imperative, and social media is one of those essential vehicles,” said Cella.
Social media has made the transparency process much easier for businesses, and its power is astounding - and growing. User activities on Facebook, Twitter and other social media platforms lead to almost immediate action, both positive and negative. It’s this dynamic that businesses and leaders should recognize so they can provide greater transparency among their customers and stakeholders.
Cella continued to explain that customers, business partners, employees and other stakeholders want to work with transparent companies that openly display good corporate conduct. The numerous social media resources readily available allow for prompt and broad communication of strong stewardship and other positive endeavors for companies.
“Let’s be proactive and transparent in shaping our reputation,” said Cella. “Social media platforms allow us to do just that – by providing a window into our corporate conduct. They also allow us to gather rich insight and identify potential issues. Let’s use the medium to our benefit.”
About Chevron Phillips Chemical Company LLC
Chevron Phillips Chemical LLC is one of the world’s top producers of olefins and polyolefins and a leading supplier of aromatics, alpha olefins, styrenics, specialty chemicals, plastic piping and polymer resins. With approximately 5,000 employees, the LLC and its affiliates own more than $10.5 billion in assets, including 37 manufacturing and research facilities in eight countries. Chevron Phillips Chemical Company LLC is equally owned by Chevron U.S.A. Inc., an indirect wholly-owned subsidiary of Chevron Corporation, and by wholly-owned subsidiaries of Phillips 66, and is headquartered in The Woodlands, Texas. For more information about Chevron Phillips Chemical, visit www.cpchem.com. Also, follow us on Twitter: @chevronphillips.