Research and Markets: State of Personalized URLs: 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/8ngfdp/state_of) has announced the addition of the "State of Personalized URLs: 2014" report to their offering.

It started as a trickle and now it's a flood the use of personalized URLs as a way to gather customer and prospect data, score leads, start conversations, and turn marketing into an interactive process.

Personalized URLs are URLs that take recipients to their own individual landing pages. There, recipients enter personalized mini-sites that greet them by name, personalize content based on stated preferences or information from the marketer's database, conduct short surveys, and record visitors' behavior while on the site. Sites can range from extremely simple to vastly complex.

Although this report will focus on personalized URLs in print, these URLs can be generated for print, email, and even QR and other 2D barcodes.

What's in a name?

The most recognizable term for these applications is PURL, which is short for personalized URL. However, while the software for producing personalized URLs is available from dozens of manufacturers, the exclusive right to use the term PURL is claimed by Nimblefish. For this reason, you will see these applications referred to by other names, as well. These include personalized URLs, response URLs (RURLs, trademarked by XMPie), personalized landing pages, personalized websites, one-to-one micro-websites, and even customized websites, although the latter is technically inaccurate.

Key Topics Covered:

Section 1: Personalized Url Basics

Section 2: Personalized Url Solutions In The Marketplace

Section 3: Databases And Personalized Urls

Section 4: Case Studies In Personalized Urls

Section 5: Evaluating Personalized Url Success

Section 6: Best Practices For Use Of Personalized Urls

Section 7: Conclusions

For more information visit http://www.researchandmarkets.com/research/8ngfdp/state_of

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Computing and Technology

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Computing and Technology