CINCINNATI--(BUSINESS WIRE)--Charmin, America’s most popular toilet paper for more than 25 years, carries the clog-free and septic safe seal of approval from Roto-Rooter, the largest plumbing repair and drain service in the U.S. Now in its second year of partnership with Roto-Rooter, Charmin is encouraging consumers everywhere to “enjoy the go” with confidence. Not only is Charmin used by more plumbers than any other brand, they offer a money back guarantee, clog-free or your purchase is free!
Charmin’s clog-free promise is important for the upcoming holiday season when the extra company and big festive meals can put a serious strain on a home’s plumbing system. Charmin and Wakefield Research recently conducted a survey that revealed the holiday season as an increasingly busy time of year for plumbers.
Here are a few stats that demonstrate the potential for holiday overflow:
- 70% of Americans admit to clogging a toilet during the holiday season
- Almost half of all Americans (48%) have clogged a toilet at their parents’ home during family visits
- 45% of Americans who have clogged a toilet and been caught, have been caught by their parents
“With more than 75 years of industry experience, we know the holiday gatherings can put a strain on a home’s plumbing system,” said Paul Abrams of Roto-Rooter. “Rather than stress over potential clogs, consumers can rely on Charmin to be clog-free and septic safe.”
“Charmin has been trusted in millions of Americans’ homes for more than 70 years and is proud to carry Roto-Rooter’s stamp of approval,” said Scott Mautz, Regional Brand Director.
To kick-off the campaign, Charmin released a video entitled “Will it Flush?” Coming to life as a game show parody, the video stars iconic host and game show legend Wink Martindale, challenging one lucky family to spin a wheel filled with questionably flushable items. In true Charmin fashion, the video tackles the topic of clogs in a fun, cheeky way, ultimately revealing that while toys and smart phones shouldn’t be flushed, Charmin is undoubtedly flushable.
To check out the “Will it Flush” video, please visit YouTube.com/Charmin. To learn more about Charmin’s guarantee, visit www.charmin.com, Facebook.com/Charmin or @Charmin.
About Charmin
Charmin has been America's most popular toilet
paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft
and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic -
a one-ply toilet paper; Charmin Sensitive - with gentle and soothing
lotion with a touch of aloe & E; and Charmin Freshmates - flushable
moist wipes. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves nearly five billion
people around the world with its brands. The Company has one of the
strongest portfolios of trusted, quality, leadership brands, including
Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,
Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®,
Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
Wella® and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
About Roto-Rooter
Founded in 1935, Roto-Rooter is the
largest provider of plumbing and drain cleaning services in North
America. Roto-Rooter offers an ever-expanding variety of repair and
maintenance services to both homeowners and businesses. Roto-Rooter
operates businesses in more than 110 company-owned branch and
independent contractor territories and approximately 500 independent
franchise operations, serving about 90% of the U.S. population and many
parts of Canada. Master independent franchise operations have been
established in Japan, Philippines, Hong Kong/China and
Indonesia/Singapore. http://www.RotoRooter.com/
1-800-768-6911 / 1-800-ROTO-911.
