Executives Gather at the ALFA Senior Living Executive Forum

ALEXANDRIA, Va.--()--The Assisted Living Federation of America hosted 200 executives who work to advance excellence in senior living at the ALFA 2014 Senior Living Executive Forum. The two-day event in New Orleans, LA focused on key issues shaping the industry today.

“The ALFA Forum is a robust and collaborative learning experience that helps guide and educate senior living professionals as they strategize about innovative ways to improve their businesses and in turn, the seniors and families they serve,” said Maribeth Bersani, ALFA interim president and CEO and senior vice president of public policy.

Leadership and crisis management expert Lt. General Russel Honore in a keynote speech explored leadership challenges, building business relationships by finding a common purpose, and making smart choices in the face of a crisis. “You grow up learning the definition of leadership is getting others to perform a task or function. The new normal is leadership means the ability to get others to willingly follow you to perform a task or mission,” said Honore, who led the federal government’s efforts to combat the effects of hurricanes Katrina and Rita. “The opportunities are on the other side of the impossible.”

Afternoon discussions between ALFA’s Executive Roundtable members and ALFA’s President’s Council Members focused on key industry trends including ethics and aging, technological innovations, leadership, sales staff strategies, and building strong relationships with the media.

Aging expert and academic Dr. Harry Moody discussed the need to rebrand aging and address how we respond to fears of aging in a Thursday morning presentation. “It doesn’t matter what you say, it matters what your customer hears.”

Following Moody’s presentation, Executive Roundtable members met with peer groups to discuss and dissect the opportunities and challenges facing them today.

A summary report of the ALFA Senior Living Executive Forum is being produced and will become available in December via the ALFA Update e-newsletter. Subscribe to the newsletter online for email updates by going to ALFA’s website at www.alfa.org.

About ALFA

The Assisted Living Federation of America (ALFA) is the largest national association dedicated to professionally managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurism in the field of senior living. Visit ALFA’s website at www.alfa.org.

Contacts

Assisted Living Federation of America
Jaclyn Allmon
Vice President, Marketing & Membership
703-562-1192
jallmon@alfa.org

Contacts

Assisted Living Federation of America
Jaclyn Allmon
Vice President, Marketing & Membership
703-562-1192
jallmon@alfa.org