TEL AVIV, Israel--(BUSINESS WIRE)--Plarium, a leading mobile and social game developer, has announced the global launch of its latest real-time strategy mobile game, MageCraft: The War, for both Android and iOS devices. The MageCraft franchise has achieved tremendous success on a variety of social networks, quickly accumulating over 2.2 million players. Due to popular demand, this fantasy-themed game is currently free to download in Google Play and the App Store.
During the development of MageCraft: The War, the Plarium team was inspired by fantasy books and board games, resulting in an open storyline that includes dwarfs, elves, and other mythological characters. The real-time interface allows users to interact with and fight against millions of hardcore gamers with a similar passion for deep strategy. Players must build their empires from the ground up, conquer territories, and climb to power in order to restore the magical world of Argento back to its glory.
“With MageCraft: The War, our goal was to create a unique world with an engaging history and fascinating storyline,” said Gabi Shalel, Plarium’s Chief Marketing Officer. “The element of magic in this game is something that appeals to a broad audience. Each player can find something exciting in the world of Argento, but perhaps the most engaging quality is that everyone has the freedom to make their own decisions and decide their own fate within their castle and on the global map.”
Originally launched in March 2013, MageCraft was first available on Vkontakte, a Russian social network, and was subsequently expanded to platforms such as Mail.ru and Odnoklassniki. In June 2014, MageCraft was released globally on Facebook. Throughout this growth, Plarium has carefully listened to and studied players’ preferences, which has allowed the team to improve the game with new features, events, and territories to keep MageCraft increasingly exciting.
Plarium spent six months developing the kingdom of Argento, a land stricken with turmoil and strife after King Aurus was conquered. Key features of the game include the ability to:
- Quickly Jump in the Storyline – The real-time interface is intuitive for both seasoned hardcore fans and casual social gamers to join the story.
- Develop Strategy and Teamwork – Players can forge alliances by partnering with millions of other Lords, to repel enemy attacks and invade Great Wonders.
- Fight for Power – Users can climb to power, fight and conquer other players’ territories and enjoy the game’s primary emphasis on the allure of magic.
- Enjoy an Ever-Evolving Experience – New events, territories and buildings are frequently offered to players to keep the gaming experience fresh for long-term players.
MageCraft: The War is now available on Android devices running Android v2.2 and higher as well as iOS devices running iOS 6.1 or later. MageCraft: The War is translated into English, French, Spanish, Italian, German and Russian, and can be downloaded for free from Google Play at http://bit.ly/MageCraftAndroid and in the App Store at http://bit.ly/MCTheWariOS.
About Plarium:
Founded in 2009, Plarium Global Ltd. is dedicated to creating the best mobile and social experience for hardcore gamers worldwide. With over 90 million registered users, we're proud to be consistently ranked among Facebook’s top hardcore game developers. Plarium employs more than 700 individuals and is headquartered in Israel with four global offices and development studios across Europe. Our hardcore social and mobile games are available on all major social networks, including Facebook, Vkontakte, Odnoklassniki and Mail.ru, as well as web browsers, iOS and Android.
