Consumers Choose Cheer over Fear this Holiday Season

Diane Swonk’s Special Retail Edition

CHICAGO--()--In the November issue of Themes on the Economy®, Mesirow Financial Chief Economist Diane Swonk offers details from her annual holiday retail outlook. She says consumers have more money in their pockets to spend because of an improving labor market and falling gas prices. “We expect total retail sales to rise 4.6% from a year ago; that represents a sharp acceleration from the weather-suppressed 3.7% gains of 2013… Online spending is driving those gains with an annual increase of more than 9.0%.”

While consumers may relax over a rosier holiday outlook, retailers are just managing to hold onto profits with razor-thin margins. Swonk predicts that “discounts and promotions will continue to determine where and when most consumers shop. A record number of stores are expected to be open on Thanksgiving Day for those seeking a deal instead of a meal.”

For additional insight on what kind of gifts will be stashed under the tree this season, read Themes on the Economy for November. Archived issues can be found at mesirowfinancial.com.

Mesirow Financial is a diversified financial services firm headquartered in Chicago. Founded in 1937, it is an independent, employee-owned firm with approximately 1,200 employees globally. With expertise in Investment Management, Global Markets, Insurance Services and Consulting, Mesirow Financial strives to meet the financial needs of institutions, public sector entities, corporations and individuals. For more information, visit mesirowfinancial.com.

Contacts

Mesirow Financial
Karen Nye, 312.595.7147

Release Summary

Diane Swonk has just released the special retail edition of her monthly "Themes on the Economy" newsletter. Consumers have more cash to spend on holiday gifts this year; read more to find out why.

Contacts

Mesirow Financial
Karen Nye, 312.595.7147