Research and Markets: United States Automotive Advertising Outlook 2014-2015: Digital Advertising Reaches a Tipping Point

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/bfx99t/2014_to_2015) has announced the addition of the "2014 to 2015 Automotive Advertising Outlook: Digital Advertising Reaches a Tipping Point" report to their offering.

When it comes to selling cars, good times seem to be back for manufacturers and dealers. As new-car sales slowly but surely climb back to pre-recession levels, the euphoria won't be enjoyed by the more than 3,500 franchised dealerships and five major car brands that have disappeared in the past decade. What's left is a smaller, more efficient, and certainly digitally-focused marketplace.

Automotive is the second-largest advertising category, behind general merchandise stores, at $35.5 billion. It's proving to be a landmark year for digital advertising. For the first time, more than half of all advertising dollars will be spent on digital media. This 30-page report includes 23 charts and graphs, plus an Automotive LA$R (Local Ad Spending Report) for the Total U.S. - including: projected motor vehicle sales and source of ad spending by media type. Also included is a memo from Ford Motor Co.

Key Topics Covered:

Chapter 1: A Return to Good Times - Maybe

  • U.S. Total New Car/Light Truck Sales, 2001-2019
  • Total Auto Dealerships Since 1991, and Forecast to 2015
  • New-Car Per-Vehicle Advertising Costs, Digital vs. Traditional Media
  • New-Car Sales Fall Through Rate, 2004-2015
  • Potential U.S. New Car Buyers vs. New Cars Sold, 2004-2015
  • Average Used Car Prices, 2005-2014

Chapter 2: Auto Advertising Continues Rebound

  • Total Auto Manufacturer Ad Spending, 2012-2015
  • Total Auto Dealer Ad Spending, 2012-2015
  • 2014 Total Auto Dealer Ad Spending, New vs. Used
  • 2014 Ad Spending per New Vehicle Sold by Franchise Employee Cohort
  • Total 2014 Projected New Car Advertising Spending
  • Total Auto Dealer Association Ad Spending, 2012-2015
  • Dealer Associations: Only 10% of Ad Buys Are Digital
  • Total Private Party Auto Ad Spending, 2012-2015

Chapter 3: The Digital Advertising Details

  • Digital Channels Dominate Info Sources in Car-Search
  • 2014 Auto Industry Online Ad Spending by Format
  • Franchised Dealers, Online Ad Spending by Category, 2012-2019
  • Independent Dealers, Online Ad Spending by Category, 2012-2019
  • Dealer Associations, Online Ad Spending by Category, 2012-2019
  • Manufacturers, Online Ad Spending by Category, 2012-2019

Chapter 4: Promotions: The Future of Auto Marketing

  • Incentives per New Car Sold as of September 2014
  • Total Auto Dealer Promotions Spending, 2014-2015
  • Auto Dealer Online Promotions Spending, 2014-2015

For more information visit http://www.researchandmarkets.com/research/bfx99t/2014_to_2015.

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For EST Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For EST Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing