DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bfx99t/2014_to_2015) has announced the addition of the "2014 to 2015 Automotive Advertising Outlook: Digital Advertising Reaches a Tipping Point" report to their offering.
When it comes to selling cars, good times seem to be back for manufacturers and dealers. As new-car sales slowly but surely climb back to pre-recession levels, the euphoria won't be enjoyed by the more than 3,500 franchised dealerships and five major car brands that have disappeared in the past decade. What's left is a smaller, more efficient, and certainly digitally-focused marketplace.
Automotive is the second-largest advertising category, behind general merchandise stores, at $35.5 billion. It's proving to be a landmark year for digital advertising. For the first time, more than half of all advertising dollars will be spent on digital media. This 30-page report includes 23 charts and graphs, plus an Automotive LA$R (Local Ad Spending Report) for the Total U.S. - including: projected motor vehicle sales and source of ad spending by media type. Also included is a memo from Ford Motor Co.
Key Topics Covered:
Chapter 1: A Return to Good Times - Maybe
- U.S. Total New Car/Light Truck Sales, 2001-2019
- Total Auto Dealerships Since 1991, and Forecast to 2015
- New-Car Per-Vehicle Advertising Costs, Digital vs. Traditional Media
- New-Car Sales Fall Through Rate, 2004-2015
- Potential U.S. New Car Buyers vs. New Cars Sold, 2004-2015
- Average Used Car Prices, 2005-2014
Chapter 2: Auto Advertising Continues Rebound
- Total Auto Manufacturer Ad Spending, 2012-2015
- Total Auto Dealer Ad Spending, 2012-2015
- 2014 Total Auto Dealer Ad Spending, New vs. Used
- 2014 Ad Spending per New Vehicle Sold by Franchise Employee Cohort
- Total 2014 Projected New Car Advertising Spending
- Total Auto Dealer Association Ad Spending, 2012-2015
- Dealer Associations: Only 10% of Ad Buys Are Digital
- Total Private Party Auto Ad Spending, 2012-2015
Chapter 3: The Digital Advertising Details
- Digital Channels Dominate Info Sources in Car-Search
- 2014 Auto Industry Online Ad Spending by Format
- Franchised Dealers, Online Ad Spending by Category, 2012-2019
- Independent Dealers, Online Ad Spending by Category, 2012-2019
- Dealer Associations, Online Ad Spending by Category, 2012-2019
- Manufacturers, Online Ad Spending by Category, 2012-2019
Chapter 4: Promotions: The Future of Auto Marketing
- Incentives per New Car Sold as of September 2014
- Total Auto Dealer Promotions Spending, 2014-2015
- Auto Dealer Online Promotions Spending, 2014-2015
For more information visit http://www.researchandmarkets.com/research/bfx99t/2014_to_2015.