NASHVILLE, Tenn.--(BUSINESS WIRE)--Nissan North America, Inc. announced its new partnership with Adam Levine, lead singer of Maroon 5 and coach on NBC’s Emmy Award winning “The Voice,” today. The partnership marks an expansion of the automaker’s existing multi-season sponsorship of “The Voice.” New program elements include a series of on-air vignettes featuring Adam Levine and several season seven contestants in video segments.
The first vignette, debuting during the Nov. 18 episode of “The Voice,” will feature Adam Levine giving viewers their first chance to hear a live rendition of “SUGAR” from the new Maroon 5 “V” album while in the middle of a unique driving experience that only Nissan’s 545-horsepower supercar, the GT-R, can deliver. This vignette can also be viewed online at NBC.com/Nissan on Nov. 18. The remaining vignettes featuring season seven artists and a variety of Nissan products will air on Nov. 25 and Dec. 2.
“We are excited to work closely with Adam and the talented artists on this season of ‘The Voice’ to deliver new experiences for fans and our consumers,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. “Expanding on Nissan’s partnership with NBC’s ‘The Voice’ is yet another way the brand is reaching beyond traditional advertising and marketing programs to connect directly with our consumers.”
As part of the expanded sponsorship, Nissan is also hosting the “Nissan Talent Drive” to give fans the opportunity to win a trip to “The Voice” finale in Los Angeles as well as a front-of-the-line auditions pass for a future season. Fans in Nashville (Nov. 11 at the historic Ryman Auditorium) and Los Angeles (Nov. 17-18 at the Universal CityWalk) will have the chance to sing in the backseat of a Nissan Rogue. The top three entries chosen by a panel of judges from Nissan and “The Voice” will be posted on Facebook.com/NBCTheVoice from Dec. 1–5 for America to “turn their chair” and choose one ultimate winner. Facebook voters will be automatically entered to win a sweepstakes that will send one voter to “The Voice” finale as well.
In September, NBC Universal introduced Nissan as the exclusive automotive sponsor for the next three seasons of “The Voice.”
NBC and Nissan’s innovative partnership was created to drive excitement for “The Voice” fans through on-air custom content integrations, digital and social media activations and online at NBC.com. Nissan-sponsored elements include:
- “The Voice Official App” powered by Nissan enhances the viewer experience across the show from the blind auditions, “Battles,” “Knockouts,” and all the way to the live playoffs, giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show. “The Voice Official App” is available on the App Store or by downloading on Google Play.
- Official sponsorship of “The Voice Tailgate,” a behind-the-scenes, pre-show social media event where fans will have the opportunity to interact on social media with artists, coaches, guest performers and other celebrities. Viewers, who log-in for the tailgate party, are rewarded with behind-the-scenes social content, including exclusive photos and video from The Voice.
Nissan’s partnership with “The Voice” was developed in conjunction with OMD & TBWA\Chiat\Day. “The Voice” airs on NBC on Monday and Tuesday at 8 p.m./7 p.m. CST. For more information, visit http://www.nbc.com/the-voice.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Adam Levine
As the front man of GRAMMY Award-winning recording artist Maroon 5, Adam Levine has left an indelible mark on popular music. The primary songwriter for the band and a guitar player, Adam’s talents give Maroon 5 their signature sound. His heartfelt ballads and anthems have become part of the fabric of popular music. Maroon 5’s releases have gone gold and platinum in more than 35 countries. They have set an all-time record for the most #1’s (six in total) by a group in the Top 40 chart’s 20-year history. The group’s latest album “V,” which featured both the singles “Maps” and “Animals,” was released in September and debuted at #1 on Billboard’s Top 200. In support of the album, Maroon 5 will kick off a world tour on February 2015. In addition to his work with Maroon 5, Adam is also a coach on the NBC hit television series “The Voice.” For more information please visit www.maroon5.com.
About “The Voice”
“The Voice” is a presentation of United Artists Media Group (an MGM company), Talpa Media USA Inc. and Warner Horizon Television. The series was created by John de Mol, who serves as executive producer along with Mark Burnett, Audrey Morrissey, Marc Jansen and Lee Metzger. The Voice airs on NBC on Monday and Tuesday at 8 p.m. ET. For more on “The Voice,” visit http://www.nbc.com/the-voice. Follow “The Voice” on Facebook at http://www.facebook.com/NBCTheVoice and on Twitter at @NBCTheVoice and #TheVoice.