TEMECULA, Calif.--(BUSINESS WIRE)--Controller Gear, the retail consumer products brand of Marketing Instincts, Inc., today announced that it has entered into a license agreement with Microsoft’s Xbox® and 343 Industries, the developers of the Halo® franchise. As a licensee of video game accessories for the Xbox 360® and Xbox One® brands, Marketing Instincts will work directly with the video game giant to develop and execute strategic campaigns to include branded licensed Xbox gaming products for sale at major retailers around the world.
"We are very pleased to be expanding our relationship with the innovative team at Marketing Instincts to further enhance our Xbox brands in the consumer electronics category," notes Branden Powell, Director of Strategic Alliances for the Xbox team. "Given the success of our properties in the gaming space, the Controller Gear product line is a natural extension and a strong complement for our Xbox products."
Under the agreement, Marketing Instincts will focus on Controller Gear accessories that will include a licensed controller stand that provides a unique solution for organizing and showcasing your Xbox One and Xbox 360 controllers. It allows for one-handed navigation of your Xbox dashboard and is made of rugged ABS plastic that is engineered to the quality standards that you’ve come to expect from a licensed Xbox product. There will also be a customized Halo branded version of the controller stand in time for the launch of the Halo: The Master Chief Collection on November 11. This will be the first of several custom game graphics for major Xbox game launches coming later in 2015. Gaming graphics allow for a unique way for gamers to customize their controller stands as well as their Xbox controllers.
Marketing Instincts will leverage its broad expertise in manufacturing video game promotional products and its relationship with Microsoft to extend the Xbox brand into the accessory market. "Xbox is one of the true leaders in video game entertainment and has demonstrated how collaboration between our teams can be successfully translated into functional branded merchandise,” said Jon Buller, Vice President of Marketing Instincts Inc. and President of Controller Gear Inc. "This is a tremendous honor to move from promotional partner to trusted licensee.”
About Marketing Instincts - Marketing Instincts is dedicated to the science and art of bringing ideas to life, and then some. We take your designs and apply our experience and passion to create extensions of your brand you have to see to believe. Our mission has always been to elevate our partner's brand through creativity, determination, integrity and commitment.