Leading Analytics Firm iKnowtion, Announces New VP of Business Development

The Demand for Game-changing Analytics is Growing

BURLINGTON, Mass.--()--Today iKnowtion, a marketing analytics consulting firm that helps Fortune 1000 companies more profitably manage their customers and optimize their marketing resources, announced that Eric Garrett has joined the firm as Vice President of Business Development. In this role Garrett will be focused on driving iKnowtion’s growth and leading the effort to bring new logos into the firm.

“As the demand for game-changing analytics has grown, clients are expecting service firms like ours to provide experienced, front line talent that can help develop the analytic solutions that will deliver business results,” said Bill Duffy, Managing Partner of iKnowtion. “Eric has the breadth and depth of data and analytics experience we have been looking for. With his expertise and years of industry experience, Eric will help us continue to drive our business growth objectives in the markets we serve."

Garrett has over 25 years of business development experience with industry leading firms that bring business value to Fortune 1000 clients through the effective use of data, analytics, segmentation and targeting. He has deep experience in the automotive, financial services, retail, media and telecommunications industries.

Before joining iKnowtion Garrett was SVP Business Development for The Allant Group, and prior to Allant he was responsible for the start-up of Acxiom’s automotive practice and led business development efforts for Acxiom’s automotive group. He has also held positions at KnoweldgeBase Marketing and senior leadership positions with Claritas. Garrett began his career on the client side, in the financial services industry with positions in market research and product management. He earned his MBA from Indiana University Kelley School of Business and has an undergraduate degree in Psychology from Indiana University.

To discuss ways customer data and analytics can be optimized to help solve your business challenges, contact Eric Garrett at (630) 390-8806 or egarrett@iknowtion.com.

iKnowtion is a marketing analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation to customer development and resource effectiveness. Global leaders in automotive, financial services, retail and telecommunications rely on iKnowtion to help increase market share, boost customer loyalty and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, MA. For more information please visit www.iknowtion.com.

iKnowtion is a TeleTech Holdings company.

Contacts

iKnowtion
Sandy Karcher, 781-494-9989 x230
skarcher@iknowtion.com

Contacts

iKnowtion
Sandy Karcher, 781-494-9989 x230
skarcher@iknowtion.com