Toyota Motor Sales Reports 6.9 Percent Increase in October

  • SUVs set October records
  • Camry sales up 14% with launch of 2015 model
  • Lexus posts 12th straight month of year-over-year gains

TORRANCE, Calif.--()--Toyota, Scion and Lexus today reported total October 2014 sales results of 180,580 units, an increase of 6.9 percent from October 2013.

Toyota division posted October 2014 sales of 157,225 units, up 7.5 percent.

“October vehicle sales were the best for the month in 10 years as an improving economy and lower gas prices drove strong SUV sales,” said Bill Fay, Toyota division group vice president and general manager. “At Toyota we also saw a big jump in Camry sales thanks to the successful launch of the new 2015 model.”

Lexus reported October sales of 23,355 units, a 2.8 percent increase on a raw-volume basis year-over-year.

“The luxury SUV segment is one of the hottest in the industry, led by the Lexus RX,” said Steve Hearne, Lexus vice president of sales and dealership development. “That should continue as the holiday season and winter approach.”

Other Highlights:

  • Toyota Division is top retail brand for 10th consecutive month
  • Launch of new 2015 Camry helps boost sales almost 14 percent
  • Corolla posts sales of 24,959 units, up 5.6 percent
  • Toyota and Lexus hybrids sales of 20,498 units, accounting for about 65 percent of industry hybrid sales
  • Toyota SUVs up 21.6 percent with sales of 43,961 units
  • RAV4 up 22.4 percent
  • Highlander up nearly 30 percent in October
  • 4Runner up 38.1 percent
  • Pickups top 22,500 units, up 1.2 percent
  • Lexus IS sales increase 5.6 percent
  • Lexus GS up 5.6 percent
  • New Lexus CT up 37.5 percent
  • Lexus RX posts sales of more than 8,000 units
  • Lexus GX up 29.2 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
October, 2014
                 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2014   2013   CHG   CHG     2014   2013   CHG   CHG
TOTAL TOYOTA 180,580 168,976 6.9 6.9 1,975,368 1,867,155 5.8 5.8
TOTAL TOYOTA DIV. 157,225 146,257 7.5 7.5 1,731,330 1,653,676 4.7 4.7
TOTAL LEXUS   23,355   22,719   2.8   2.8     244,038   213,479   14.3   14.3
 
YARIS 696 775 -10.2 -10.2 11,035 20,029 -44.9 -44.9
COROLLA 24,959 23,637 5.6 5.6 283,764 257,184 10.3 10.3
PRIUS 13,511 15,623 -13.5 -13.5 179,001 202,379 -11.6 -11.6
CAMRY 33,164 29,144 13.8 13.8 368,142 348,134 5.7 5.7
AVALON 5,279 5,148 2.5 2.5 55,304 58,943 -6.2 -6.2
SCION FR-S 1,111 1,233 -9.9 -9.9 12,293 16,000 -23.2 -23.2
SCION iQ 119 246 -51.6 -51.6 1,871 3,611 -48.2 -48.2
SCION xD 472 716 -34.1 -34.1 6,737 7,676 -12.2 -12.2
SCION xB 1,245 1,246 -0.1 -0.1 13,689 15,238 -10.2 -10.2
SCION tC 1,235 1,499 -17.6 -17.6 15,695 16,505 -4.9 -4.9
TOTAL SCION 4,182 4,940 -15.3 -15.3 50,285 59,030 -14.8 -14.8
TOTAL TOYOTA DIV. CAR   81,791   79,267   3.2   3.2     947,531   945,699   0.2   0.2
 
CT 1,158 842 37.5 37.5 14,743 12,282 20.0 20.0
HS 0 0 #N/A #N/A 0 5 -100.0 -100.0
IS 3,771 3,570 5.6 5.6 40,809 25,630 59.2 59.2
ES 5,932 5,997 -1.1 -1.1 58,842 58,073 1.3 1.3
GS 1,365 1,293 5.6 5.6 17,617 15,548 13.3 13.3
LS 778 1,055 -26.3 -26.3 6,682 8,624 -22.5 -22.5
LFA 0 2 -100.0 -100.0 15 20 -25.0 -25.0
TOTAL LEXUS CAR   13,004   12,759   1.9   1.9     138,708   120,182   15.4   15.4
TOTAL TOYOTA CAR   94,795   92,026   3.0   3.0     1,086,239   1,065,881   1.9   1.9
 
RAV4 21,524 17,590 22.4 22.4 223,593 177,832 25.7 25.7
FJ CRUISER 949 926 2.5 2.5 13,602 10,676 27.4 27.4
VENZA 1,896 2,272 -16.5 -16.5 25,341 31,459 -19.4 -19.4
HIGHLANDER 12,106 9,323 29.9 29.9 117,632 103,684 13.5 13.5
4RUNNER 6,311 4,571 38.1 38.1 61,582 41,844 47.2 47.2
SIENNA 8,938 8,586 4.1 4.1 103,868 102,917 0.9 0.9
SEQUOIA 911 1,169 -22.1 -22.1 9,575 11,228 -14.7 -14.7
LAND CRUISER 264 289 -8.7 -8.7 2,473 2,480 -0.3 -0.3
TOTAL TOYOTA DIV. SUV   43,961   36,140   21.6   21.6     453,798   379,203   19.7   19.7
 
TACOMA 13,010 12,351 5.3 5.3 127,739 134,123 -4.8 -4.8
TUNDRA 9,525 9,913 -3.9 -3.9 98,394 91,734 7.3 7.3
TOTAL TOYOTA DIV. PICKUP   22,535   22,264   1.2   1.2     226,133   225,857   0.1   0.1
TOTAL TOYOTA DIV. TRUCK   75,434   66,990   12.6   12.6     783,799   707,977   10.7   10.7
 
RX 8,057 7,979 1.0 1.0 84,273 81,258 3.7 3.7
GX 1,936 1,498 29.2 29.2 17,935 8,603 108.5 108.5
LX 358 483 -25.9 -25.9 3,122 3,436 -9.1 -9.1
TOTAL LEXUS TRUCK   10,351   9,960   3.9   3.9     105,330   93,297   12.9   12.9
TOTAL TOYOTA TRUCK   85,785   76,950   11.5   11.5     889,129   801,274   11.0   11.0
 
SELLING DAYS   27   27             256   256        

DSR = DAILY SELLING RATE

 
 
TOYOTA U.S. SALES SUMMARY
October, 2014
                 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2014   2013   CHG   CHG     2014   2013   CHG   CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 24,959 22,942 8.8 8.8 283,698 248,348 14.2 14.2
CAMRY 33,160 29,137 13.8 13.8 368,006 347,939 5.8 5.8
AVALON 5,279 5,148 2.5 2.5 55,304 58,943 -6.2 -6.2
RAV4 14,676 12,746 15.1 15.1 148,417 117,287 26.5 26.5
VENZA 1,896 2,272 -16.5 -16.5 25,341 31,459 -19.4 -19.4
HIGHLANDER 11,729 8,964 30.8 30.8 114,448 98,909 15.7 15.7
SIENNA 8,938 8,586 4.1 4.1 103,868 102,917 0.9 0.9
SEQUOIA 911 1,169 -22.1 -22.1 9,575 11,228 -14.7 -14.7
TACOMA 13,010 12,351 5.3 5.3 127,739 134,123 -4.8 -4.8
TUNDRA 9,525 9,913 -3.9 -3.9 98,394 91,734 7.3 7.3
 
RX 7,166 5,471 31.0 31.0 67,899 65,851 3.1 3.1
 
TOTAL 131,249 118,699 10.6 10.6 1,402,689 1,308,738 7.2 7.2
N.A. VEHICLES % OF TOTAL   72.7%   70.2%             71.0%   70.1%        
 
TOYOTA DIV. IMPORT CAR 18,393 22,040 -16.5 -16.5 240,523 290,469 -17.2 -17.2
LEXUS IMPORT CAR 13,004 12,759 1.9 1.9 138,708 120,182 15.4 15.4
TOYOTA DIV NA BUILT CARS 63,398 57,227 10.8 10.8 707,008 655,230 7.9 7.9
TOTAL TOYOTA CARS   94,795   92,026   3.0   3.0     1,086,239   1,065,881   1.9   1.9
 
TOYOTA DIV. IMPORT TRUCK 14,749 10,989 34.2 34.2 156,017 120,320 29.7 29.7
LEXUS IMPORT TRUCK 3,185 4,489 -29.0 -29.0 37,431 27,446 36.4 36.4
TOYOTA DIV NA BUILT TRUCK 60,685 56,001 8.4 8.4 627,782 587,657 6.8 6.8
LEXUS NA BUILT TRUCK 7,166 5,471 31.0 31.0 67,899 65,851 3.1 3.1
TOTAL TOYOTA TRUCK   85,785   76,950   11.5   11.5     889,129   801,274   11.0   11.0
 
SELLING DAYS   27   27             256   256        
DSR = DAILY SELLING RATE

Contacts

Toyota Business Communications
Toni Honsowetz, (310) 468-1745
or
Lexus Public Relations
Maurice Durand, (310) 468-1601
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com

Contacts

Toyota Business Communications
Toni Honsowetz, (310) 468-1745
or
Lexus Public Relations
Maurice Durand, (310) 468-1601
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com