MISSISSAUGA, Ontario--(BUSINESS WIRE)--Tech Data Canada, a leading distributor of IT products, logistics management and other value-added services, today announced the launch of resellerCONNECT, the company's reseller marketing program, to its reseller partners across Canada. resellerCONNECT is focused on the marketing needs of SMB resellers, applying Tech Data’s expertise in its vendor marketing initiatives to its reseller partners.
“Tech Data’s award-winning marketing team is excited to offer our reseller partners across Canada the opportunity to accelerate their business through resellerCONNECT,” said Greg Myers, senior vice president, Sales and Marketing, Tech Data Canada. “We have extensive knowledge of the Canadian IT channel and proven success in developing business for several premier IT manufacturers through our marketing services. With resellerCONNECT, our goal is to utilize that expertise and knowledge to meet the needs of our reseller partners.”
“resellerCONNECT has been very successful within Tech Data’s U.S. business since its launch in 2013,” said Myers. “Our ability to leverage their expertise and best practices will allow reseller partners to see immediate success with the program in Canada.”
The four main focus areas of resellerCONNECT are:
- Lead Generation: Options include Tech Data’s competitively-priced appointment-setting service on a pay-for-performance basis using the most advanced enterprise-level software that allows full transparency and behavioral-based campaigns.
- Event Management: Tech Data’s award-winning events team can manage resellers’ end-user events, both large and small scale, from site inspection to execution. This includes contract negotiations, budget development, travel coordination and event recruitment to ensure that resellers have an exceptional event with optimal outcome.
- Creative Services: Leverage Tech Data’s exceptional creative team as an extension of your business. From branding to graphic design, Tech Data’s innovative team can help engage your audience, create awareness and drive demand.
- Web Design: From a simple website refresh to an all-encompassing website development program, Tech Data will pinpoint reseller needs and create high-impact, scalable solutions.
“By understanding our business and core message to our customers, Tech Data delivers incredible value,” said Chris Dillon, business development manager, Triware Technologies. “Tech Data’s full-cycle marketing services have helped us build customized collateral that is tailored to our audience, brand and strategy—and within our budget. Their professional service and expertise mean reliability and quality with every project, every time.”
For more information about resellerCONNECT, visit www.resellerconnect.ca.
About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.” To learn more, visit www.techdata.com, follow us on Facebook and Twitter.