NEW YORK--(BUSINESS WIRE)--BlueLink Marketing, a performance advertising technology company, announced today it has partnered with leading advertising fraud protection company Forensiq. This partnership supports BlueLink Marketing's current quality and compliance efforts plus serves as another brand safety checkpoint for its advertisers.
Forensiq helps eliminate display fraud, click fraud, conversion fraud, impression and cookie stuffing plus provides additional insight into ad viewability. Forensiq's multi-layered approach to fighting fraud includes device manipulation recognition, anomaly detection, and proxy unmasking, all of which feeds into a massive global fraud intelligence database.
“At BlueLink Marketing, we’re committed to ensuring the quality and safety of our ad inventory,” said Lawrence Herman, CEO of BlueLink Marketing. “As a result of the steps we’ve taken, in addition to our partnership with third party leaders, such as Forensiq we’re able to effectively make advertisers aware of sites and pages that we consider inappropriate for their brand and empower them to make more informed decisions.”
Forensiq’s solution will integrate with BlueLink Marketing’s internal traffic filtration and protection system that analyzes each click both pre-click and post-click. Forensiq’s technology scans impressions, IP and domains in real-time.
Larry, continued, “We’re constantly developing new highly sophisticated systems that proactively detect and combat non-intentional and invalid traffic with our stringent publisher and buyer approval processes, while pushing industry standards forward by integrating with the most-trusted leaders in the advertising protection industry.”
Kevin Downey, VP of Business Development at Forensiq added, “Forensiq is pleased to be partnering with BlueLink Marketing to offer industry best-in-class ad fraud detection and prevention. We applaud BlueLink Marketing’s effort to help get ad fraud out of the digital marketing equation.”
This news announcement comes on the heels of additional third-party partnerships with leaders in the advertising protection industry made by BlueLink Marketing including integrations with Fraudlogix and Integral Ad Science (IAS). BlueLink Marketing also recently joined the IAB’s Trustworthy Digital Supply Chain initiative.
BlueLink Marketing empowers brands and agencies to reach their target audience through its global network of 1,000 + publishers. BlueLink Marketing also helps publishers monetize their digital ad inventory and content by delivering targeted and relevant advertisements.
ABOUT BLUELINK MARKETING::
Since 2010, BlueLink Marketing has been a leading performance advertising technology company. Using its proprietary ad serving platform, BlueLink Marketing helps online advertisers reach their target audience and publishers maximize their revenue through keyword and contextual advertising solutions. For more information on BlueLink Marketing, please visit www.bluelinkmarketing.com.
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and San Francisco. The company won the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection plus the 2013 Leads Council LEADER Award for Innovation. To learn more visit www.forensiq.com.