IronPlanet Acquires Kruse Energy and Equipment Auctioneers

Combination Provides Inventory Management Efficiency to Global Oil and Gas Customers

Further Extends IronPlanet’s Marketplace Technology in Oil and Gas

PLEASANTON, Calif.--()--IronPlanet®, the leading online marketplace for buying and selling used heavy equipment, today announced that it has acquired Kruse Energy and Equipment Auctioneers LLC, the leader in oilfield equipment auctions, extending its presence in the oilfield industry. Terms were not disclosed.

“IronPlanet and Kruse together will give our oil and gas customers an integrated marketplace to manage their inventories more efficiently,” said Gregory J. Owens, IronPlanet Chairman and CEO. “We will be able to offer them the channels they need – either traditional auctions or online marketplaces – to achieve their time to market and pricing objectives. IronPlanet will benefit from Kruse’s expertise and leading position in the industry, and likewise, Kruse will broaden its reach by leveraging our online technology marketplace and global buyer base. This combination strongly positions IronPlanet for further growth in the oil and gas industry, an area where we see significant growth potential.”

"We are proud to have provided the energy industry with the highest quality service possible and we look forward to continuing that tradition,” said David Long, Kruse Energy and Equipment Auctioneers Co-Founder. “IronPlanet gives us a great platform for growth as well as leading-edge technology that will help take our business to the next level.”

As the companies work together to build the Kruse marketplace, IronPlanet’s more than one million registered users will be able to buy through Kruse and also rely on the services they have come to expect from IronPlanet.

“We will continue to look for strategic growth opportunities, like Kruse, while also growing our business organically with new brands like TruckPlanet, allEquip, and our recently announced GovPlanet,” said Owens. “Kruse is well established as the industry leader and we are looking forward to working with David Long, Jim Richie and their great team.”

Kruse is a full-service auction company that has conducted more than 90 percent of the energy auctions in the U.S. over the past 25 years. Co-Founders David Long and Jim Richie will continue to operate and manage the business, and both Long and Richie will join the IronPlanet executive committee. Kruse is based in Odessa, Texas, and Oklahoma City, and will operate as a wholly-owned subsidiary of IronPlanet, maintaining its brand and employees.

About IronPlanet

IronPlanet is the leading online marketplace for used heavy equipment. Since 2000, IronPlanet has sold nearly $4 billion of used equipment online and has built an audience of more than one million registered users worldwide with its exclusive IronClad Assurance® buyer protection program. IronPlanet connects buyers and sellers of used equipment through its family of sites including IronPlanet®, GovPlanetSM, TruckPlanet®, allEquipSM and Asset Appraisal ServicesSM. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.

About Kruse Energy and Equipment Auctioneers

With over 500 years of combined experience in the energy auction business, Kruse Energy & Equipment Auctioneers is recognized as "The Auction Company." Kruse Energy & Equipment, LLC provides the energy industry with the highest quality service possible. With qualified employees located throughout the energy patch, Kruse is in a unique position to serve the needs of its customers regardless of location. A full service auction company, Kruse conducts auctions in the United States and Canada. For more information about Kruse Energy and Equipment Auctioneers, visit www.kruseenergy.com.

Contacts

Mulberry Marketing Communications
Matt Serra, 904-355-8680
mserra@mulberrymc.com

Contacts

Mulberry Marketing Communications
Matt Serra, 904-355-8680
mserra@mulberrymc.com