DENVER--(BUSINESS WIRE)--Healthgrades, the leading online resource for comprehensive information about physicians and hospitals, today announced the acquisition of COCG, an integrated digital marketing firm. The acquisition will help Healthgrades continue to meet the growing needs of its hospital clients as they seek to leverage Healthgrades multi-channel platform to engage consumers and physicians.
“As hospitals continue to evolve their patient engagement and physician alignment strategies, Healthgrades is committed to delivering solutions that bring transparency and measurability across the healthcare continuum,” said Jeff Surges, President, Healthgrades. “With COCG’s digital expertise in healthcare and other sectors, we are looking forward to bringing their best practices to our hospital partners.”
COCG’s services will be seamlessly integrated into Healthgrades strategic marketing services, including campaign development, hyper-targeted search and digital marketing, analytics, and execution.
“We are excited to be part of the Healthgrades team given the company’s leadership position and track record of innovation,” said Tim Payne, CEO, COCG. “Healthgrades pioneering mutli-channel platform, including its strategic allocation and measurement capabilities, are the most comprehensive and innovative in the industry and I’m confident that the COCG team will be able to extend that market leadership.”
Healthgrades, headquartered in Denver, Colorado, is the leading online resource for comprehensive information about physicians and hospitals. Today, nearly one million people a day use the Healthgrades websites to search, compare and connect with hospitals and physicians based on the most important measures when selecting a healthcare provider: experience, hospital quality and patient satisfaction. For more information about Healthgrades, visit http://www.healthgrades.com or download the Healthgrades iPhone app.