Seven Families Campaign Goes Live

LONDON--()--A charity-led campaign, to raise public awareness of the financial impact of long term illness or disability, launches today.

The ground-breaking ‘Seven Families’ campaign will provide financial support for one year to the breadwinners of seven families who are currently unable to work through ill health or as the result of an accident.

The families are based in different parts of the country, come from various backgrounds and are experiencing the impacts of a range of different health conditions and injuries.

Commenting on the project, spokesperson for the campaign, Peter Le Beau MBE, said: “Put simply, we want to highlight the need for people to plan financially in case they become too ill to earn. This campaign provides a tax-free income for one year to people who have lost their ability to earn because of a serious or long-term health condition or disability.

“It is the first campaign of its kind and it is probably the first time so many major companies have worked together for a common purpose and got widespread support for doing so. However, it is not just about the money: each family will also have the opportunity to benefit from independent living, rehabilitation and counselling services.”

The Families

The first family to benefit from the project are Tim and Tracey Clarke, who live on a houseboat after financial difficulties forced the sale of the family home.

Tracey, who retains just 2% of her eyesight and will receive £600pm from the campaign, said: “We sold our house and bought a narrowboat, which is a much cheaper and more relaxed way of living. It is just about manageable on benefits but this additional money from Seven Families could be life changing.

“Although I never had any functional vision in my left eye from birth, it had never caused a problem. I drove a car, held an advanced driving licence, had a career as a Pharmacy Technician and did a lot of artwork. Then, in 2011, my eyesight began to shut down completely for no diagnosed reason. There is no way that we could have afforded to keep the house and we were facing bankruptcy, but the Seven Families project is going to make an immense difference to us. Amongst other things I will be able to buy a laptop with the necessary specialist software that will allow me to work again. I then hope to begin to build a path into writing and publishing, which I can do from the boat.”

Speaking about the project, Jason Jaspal from Disability Rights UK said: “We campaign constantly for much faster and more effective support when somebody’s life changes through an accident or health condition. The Seven Families campaign raises awareness of the financial and emotional impact being unable to work due to long term health conditions or disability has on a person.”

Peter Le Beau added: “Each family will also have access to basic financial advice, from a range of volunteering financial advisers, to help with basic finances and budgeting.”

Supporting the Campaign

The campaign has a dedicated website (www.7families.co.uk) and, from today, will be supported by a range of online tools via Facebook, YouTube and Twitter, which will include a wide range of information as well as updates from the families as their stories unfold over the year.

A Just Giving page (www.justgiving.com/7F) has also been set up for any companies or individuals who may wish to provide additional support to the project.

Further families will be announced in the coming months.

-ENDS-

Notes to editors

Supporting companies: Aegon, Ageas Protect, Aviva, British Friendly, Canada Life, Cardif Pinnacle, Ellipse, Exeter Friendly, Fineos, Friends Life, Hannover Re UK Life, LV=, Pacific Life Re, PruProtect, RGA, Scor, Scottish Widows, Unum, Zurich.

About Seven Families

Seven Families is a charity led campaign to raise public awareness of the financial impact of long term illness or disability. It is administered by Disability Rights UK and IPTF.

Contacts

Media enquiries
Peter Le Beau, Seven Families spokesperson
Mob: 07799-074020
Email: peter@lebeauvisage.co.uk
or
Kevin Carr, Carr Consulting & Communications
Mob: 07887-838811
Email: kevin@carrcandc.co.uk
or
Matthew Morris, Carr Consulting & Communications
Mob: 07717-420693
Email: matthew@carrcandc.co.uk

Contacts

Media enquiries
Peter Le Beau, Seven Families spokesperson
Mob: 07799-074020
Email: peter@lebeauvisage.co.uk
or
Kevin Carr, Carr Consulting & Communications
Mob: 07887-838811
Email: kevin@carrcandc.co.uk
or
Matthew Morris, Carr Consulting & Communications
Mob: 07717-420693
Email: matthew@carrcandc.co.uk