WITTEN, Germany--(BUSINESS WIRE)--Laboratorios Silanes (www.silanes.com.mx) commenced with the marketing of the dressing material Granulox in Mexico on November 1, 2014, based on an exclusive agreement with SastoMed GmbH. At the same time, Silanes has taken over the distribution for the remaining countries of Central America and is currently applying for the necessary certifications in the respective individual markets. To be ready for the start of distribution, Silanes ordered, received and paid for merchandise in the previous quarter, which was reflected in a considerable five-digit license income by Sangui as of 30 September 2014.
Laboratorios Silanes was founded in 1943 and, with a workforce of around 700 employees, today ranks among the leading mid-sized pharmaceutical companies of Central America and in terms of revenues occupies third place in the league of the highest-volume suppliers of products suitable for diabetics.
Prior to the start of the distribution, 250 sales representatives took part in a training event which also included an in-depth presentation by Michael Sander, Chief Executive Officer of SastoMed GmbH, the global licensee for the sale of Granulox. The sales force was introduced to the mode of action and the application in a series of detailed scientific and practical presentations, and given the marketing goals and materials.
"The start to marketing by Silanes concludes intensive preliminary work which took two years and the restructuring of our Mexico business", explained Michael Sander. "Thanks to the support of BioMac CEO John McArdle, we now have gained a highly professional partner in Silanes which has the market position to leverage the public profile of Granulox locally and to translate it into tangible success."
Antonio Lopez de Silanes, jr., the owner of Laboratorios Silanes, explained at a national sales congress organized by his company that Granulox had the potential for developing into a core component of the product portfolio. He anticipates that the investments in pre-marketing and marketing will soon pay off.
Sangui BioTech International, Inc. ("SGBI") is a holding company the shares of which are being traded on the OTCQB marketplace (www.otcmarkets.com: SGBI) and the OTC markets of Berlin and Hamburg-Hannover stock exchanges. Its purpose is to provide financing and access to the capital markets for the enterprises of the Sangui group. SanguiBioTech GmbH is a ninety percent subsidiary of Sangui BioTech International, Inc.