NASHVILLE, Tenn.--(BUSINESS WIRE)--Sitel, a leading global customer care provider, will open its second Bulgarian location in Varna in February 2015. The new customer experience center will provide German-speaking services for a well-known company in the telecommunications sector. Additional international customers will be served with multi-lingual customer care. Recruitment has begun, and Sitel will hire approximately 100 employees through the end of 2015. This is Sitel’s second customer experience center in Bulgaria. The first, located in Sofia, opened in 2006.
The Varna facility is Sitel’s fourth nearshore location in Eastern Europe. Sitel already successfully operates customer experience centers in Belgrade and Warsaw. The decision to open another site in Eastern Europe is in line with Sitel’s strategy. "We provide clear value-add for our customers and create win-win situations with the best possible services at competitive prices,” said Sitel’s Managing Director for Germany, Eastern Europe and The Netherlands, Christian Steinebach.
Varna is the third largest city in Bulgaria and offers an attractive demographic structure. Five universities and many schools teach German, English, French and Spanish, providing a basis for well-trained and qualified multi-lingual staff.
Sitel’s HR Director for Germany, Europe and the Netherlands, Ingo Liendgens, explained, “The construction of the new site takes place in stages. The new employees initially will undergo an intense introductory session to familiarize them with the quality standards and Sitel’s Global Operating System. The first campaign will go live in early February.”
As caring for customers becomes the differentiator that drives consumer spend, Sitel is advancing its position as a world leader in outsourced customer care innovation. With over 30 years of industry experience, Sitel’s 56,000 employees support clients with CRM contact center services that provide predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency. Sitel’s global solutions include customer acquisition, customer care, technical support and social media programs. Support operations span from home based agents to 110+ domestic, nearshore and offshore centers in 23 countries across North America, South America, Europe, Africa and Asia Pacific. Sitel manages client programs on behalf of some of the best known brands in the world in 40 languages. Sitel is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.