Primax Partners With Cyberlis To Work With Financial Institutions To Create A Competitive Card Portfolio

WAKEFIELD, Mass.--()--Primax, a premier provider of credit and debit card issuing and merchant acquiring programs, products and services for financial institutions and businesses today announced it has partnered with Cyberlis to help Primax clients grow their payment card portfolios, launch new card products that can successfully compete with larger financial institutions, and offer card products that are differentiated within a saturated marketplace. Portfolio services offered within the partnership include research and analysis of the current product marketplace, revenue streams, product offerings, pricing, DDA base penetration, cardholder activation and usage, marketing platforms, competitors and new product designs. Key outputs of the partnership include tools for measuring product performance/profitability, models and tracking; recommendations for increasing revenue; product concepts; marketing plans; business cases and product launch plans.

“Often community banks and credit unions lack the resources to manage and grow card portfolios," stated Ted Keith, Jr., President and CEO of Primax. "Primax’s mission goes well beyond our role as processor and servicer and extends to a commitment to substantially grow our clients’ card programs. With Cyberlis we address our clients’ challenges by offering the resources and expertise they need to increase market penetration, card activation and usage and to develop effective business plans for their products. Our partnership with Cyberlis is designed to assist our clients with card portfolio planning, implementation or both.”

Said Susan Mylchreest, Executive Director of Cyberlis, “Our staff, which is comprised of experts with the background and experience needed to guide clients on the path to portfolio success, find it gratifying to help Primax clients maximize the potential of their card portfolios. We are excited to work with Primax clients to find and implement the individualized solutions that work for them in the competitive card issuing marketplace.”

About Primax

Headquartered in Wakefield, Massachusetts, and founded in 1981, Primax partners with financial institutions and businesses throughout the United States to implement exceptional, customizable credit, debit and private label card programs with a high degree of control, and supports these programs and merchant acquirers with back office functions, outstanding customer care and the on-going support needed for success. For more information visit www.primax.us.

About Cyberlis

Cyberlis, a boutique management consulting firm founded in 1999, helps community banks and credit unions to achieve and manage successful payment strategies on time and within budget. Cyberlis covers all aspects to ensure your operational capabilities align with your strategic objectives. For more information visit www.cyberlis.com.

Contacts

Primax
Patricia Piraino, 781-756-8204
Senior Marketing Coordinator
ppiraino@primax.us
or
Cyberlis
S. Rosalind Baker, B.Sc., JD, PMP, 905-777-7949
Project Director
rbaker@cyberlis.com

Release Summary

Primax partners with Cyberlis to help financial institution issuers build competitive payment card portfolios.

Contacts

Primax
Patricia Piraino, 781-756-8204
Senior Marketing Coordinator
ppiraino@primax.us
or
Cyberlis
S. Rosalind Baker, B.Sc., JD, PMP, 905-777-7949
Project Director
rbaker@cyberlis.com