NEW YORK--(BUSINESS WIRE)--Scott Fedonchik, an award-winning executive with broad experience implementing integrated communications programs across multi-channel media platforms, has been named Business Wire's vice president of marketing. He will report to Gregg Castano, Business Wire's president.
Fedonchik joins Business Wire from Wenner Media, where he was in charge of marketing and branded content for its Rolling Stone, RollingStone.Com and Men's Journal properties. A major focus during his tenure was creating custom advertising programs for blue-chip companies, which included digital and print elements. Additionally, Fedonchik built digital, native, and social campaigns for clients on RollingStone.com.
Previously, Fedonchik served as vice president of marketing communications at WebMD, where his responsibilities included trade media campaigns, industry conferences, and internal communications.
Earlier in his career, Fedonchik was a senior executive at Conde Nast's golf publishing division, managing strategic alliances with major PGA Tour sponsors and broadcast networks, as well as custom publishing opportunities for Golf Digest's magazine and digital properties.
Fedonchik's creativity and leadership has been recognized by major industry publications, including Advertising Age, Folio, and MIN.
"Scott is a welcome addition to Business Wire's management team," said Cathy Baron Tamraz, the company's CEO. "He brings an interdisciplinary approach to marketing that is in synch with Business Wire's multi-dimensional delivery model."
"Scott is a strong proponent of leveraging all available platforms, which fits squarely with Business Wire's strategy of communicating with a broad audience that runs the gamut from professional communicators to traditional and new media to the investment community," Castano added. "His diverse experience, proven track record, energy, and enthusiasm provides Scott with the skills necessary to effectively communicate Business Wire's competitive advantages and unique value proposition to these diverse stakeholders."
Fedonchik lives in Manhattan with his wife and son.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
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