Lapolla Industries Selects MWW for Strategic Media Relations

Turns to MWW to Build on Momentum for Leading “Green” Foam Insulation

HOUSTON--()--Lapolla Industries, Inc. (“Lapolla”) (OTCQB: LPAD), a Houston-based global supplier and manufacturer of spray polyurethane foam insulation, reflective roof coatings, and equipment designed to reduce energy consumption in the residential, industrial and commercial markets for both new construction and retrofit applications, today announced retaining MWW (www.mww.com), one of the top-five global independent public relations firms. MWW will support Lapolla through strategic media relations, sharing Lapolla’s corporate and product stories with key stakeholders and media. This partnership comes at a period of exceptional opportunity for growth, as Lapolla rolls out the first approved low-GWP/Zero ODP spray foam insulation to the global market.

“At MWW, we love working with brands like Lapolla,” said Michael Kempner, president and CEO, MWW. “This isn’t just a growing business with a great story to tell – they’re creating a real, positive impact on the environment through new and innovative products.”

Lapolla’s pioneering efforts in eco-friendly, energy-efficient building materials were recently recognized by the White House when the company was named an official private sector partner of the President’s Climate Action Plan. Lapolla’s efforts to curb the use of potent greenhouse gases that contribute to climate change made it an important partner in this global initiative.

In addition to new innovative products that reduce greenhouse gases, Lapolla, through its AirTight Division, offers the AirTight Multi-Family Energy Savings program – a multi-faceted, comprehensive energy-efficiency offering that provides multi-family residential property owners up to 50% savings in energy costs. It is the first program of its kind in America. Lapolla continues to brand and create credibility, recently signing Ty Pennington, host of Extreme Makeover: Home Edition, as its key spokesperson.

“Lapolla is excited about its future prospects, from our cutting edge technologies to global sales and marketing strategies, in a marketplace that’s ripe for disruption,” said Douglas Kramer, Chief Executive Officer of Lapolla Industries. “Given all of this momentum, we believe that this partnership with MWW will help us unlock our full potential for reaching key audiences that are important to our continued success.”

Lapolla’s foam products include spray foam insulation for residential and commercial perimeter walls, crawl spaces and attic space applications. The company also supplies spray foam and elastomeric coatings for low slope residential and commercial roofing. Lapolla supplies polyurethane as an adhesive for board stock insulation to roofing substrates for commercial and industrial applications, as well as sundry items.

About MWW

MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing, research and insights, travel and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized over the years with top industry awards. Honors in 2014 include, the Global SABRE Award and SABRE Award for "North American Campaign of the Year," “PR Agency of the Year” by the PR News Platinum PR Awards, "PR Agency of the Year," by the International Business Awards as well as "Best Places to Work in New Jersey" by NJBiz and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

About Lapolla Industries, Inc.

Lapolla Industries, Inc. is a global supplier, and manufacturer of spray polyurethane foam insulation, reflective roof coatings, and equipment, designed to reduce energy consumption in residential, industrial and commercial markets, for both new construction and retrofit applications. More information is available at www.lapolla.com.

The AirTight Division, an operating unit of Lapolla, is primarily focused on marketing, promoting, and selling comprehensive energy saving products and energy reduction services. The AirTight Division’s Multi-Family Property Energy Savings Program is a proprietary energy conservation measure program which involves providing for an energy use and savings analysis for a multi-family property and implementation of identified energy conservation measures suitable for such property with the goal of containing and reducing energy costs on an annual basis.

Forward Looking Statements

This press release contains, and our officers and representatives may make from time to time, "forward-looking statements" within the meaning of the U.S. federal securities laws. Forward-looking statements can be identified by words such as "projects," "may," "will," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans," "potential" or similar references to future periods. Forward-looking statements are statements that are not historical facts, nor assurances of future performance. Instead, they are based on Lapolla's current beliefs, expectations and assumptions regarding the future of its business, future plans, strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties and changes in circumstances that are difficult to predict and many of which are beyond Lapolla's control, including those detailed in Lapolla's filings with the Securities and Exchange Commission. Actual results may differ from those set forth in the forward-looking statements. Any forward-looking statement made by Lapolla in this press release is based only on information currently available and speaks only as of the date on which it is made. Except as required by applicable law, Lapolla expressly disclaims any obligations to publicly update any forward-looking statements, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Contacts

Lapolla Industries
Douglas J. Kramer, CEO, (281) 219-4700
Michael T. Adams, EVP, (281) 219-4700
or
MWW
Mikaela Liboro, (213) 402-1435
mliboro@mww.com

Release Summary

Lapolla retains MWW, a global independent public relations firms, to promote its first approved low-GWP/Zero ODP spray foam insulation to the global markets.

Contacts

Lapolla Industries
Douglas J. Kramer, CEO, (281) 219-4700
Michael T. Adams, EVP, (281) 219-4700
or
MWW
Mikaela Liboro, (213) 402-1435
mliboro@mww.com