CAMBRIDGE, Mass.--(BUSINESS WIRE)--Wistia, a professional video hosting solution built specifically for businesses, announces a revolutionary new addition to the video marketing space, making hosting easier and significantly more affordable. Wistia's new Free Plan provides the most competitive and robust video hosting option available today, allowing marketers to upload and manage 50 videos to help make video a strategic part of their marketing.
Today’s announcement reflects a big shift for the video marketing industry pioneered by Wistia, a powerful and easy-to-use platform that couples videos with breakthrough analytics, customizations, and other tools. Originally founded in Cambridge, Massachusetts in 2006 by entrepreneurs Chris Savage and Brendan Schwartz, Wistia has a unique mission to empower businesses with the right tools to create and utilize videos within their own walls. With the roll-out of Wistia's new Free Plan, the company is taking another big step towards helping businesses iterate on their video strategies. Wistia boasts an impressive customer portfolio across industries, including Moz, HubSpot, MailChimp, New Relic, and Herman Miller.
Wistia's growth has been rapid since opening its doors in 2006. With customers in 50 countries to date, there have been 3.5 million videos hosted on Wistia. In 2013, more than 50,000 businesses used Wistia for their video hosting needs, and that number has more than doubled to 110,000 in just nine months. The company has seen 100 percent growth over the past three consecutive years, with revenue expected to double in 2014. To keep up with this exponential growth, Wistia recently moved to a 13,500-square-foot office in Cambridge.
“We believe that video is the most powerful communication tool available today,” says Chris Savage, CEO and co-founder of Wistia. “By making our Free Plan tremendously better, we're encouraging companies to experiment and use Wistia to create videos throughout all areas of the enterprise: marketing, HR, training, and customer support, all with the ability to measure impact and continuously improve.”
Wistia's platform allows businesses to embed video content seamlessly and easily while providing superior analytic tools to measure more than just view count. The company prides itself on offering insight into how viewers are watching and engaging with each video, second by second, through the “heat map” feature. Engagement graphs combine data from individual “heat maps," providing a broader view of the video's performance. Wistia's platform offers smooth playback on any device and customization features to tailor the look and feel of each embed.
“It's no secret that videos are an important part of any company's marketing strategy,” says Dharmesh Shah, HubSpot CTO and co-founder. “With Wistia, you are able to make videos even more powerful with cutting-edge analytics. By having the ability to measure play rate, engagement, or view count, you can figure out exactly what resonated with your audience so you can iterate and make a better video the next time.”
In addition to the industry-leading analytics Wistia offers, the company is also known for exceptional customer support and educational resources. To learn more about Wistia, visit www.wistia.com and follow the team—and even Wistia's dog, Lenny—on Twitter (@Wistia), Instagram (@Wistia) and Facebook.
Wistia is a web-based professional video hosting solution with analytics, designed to help businesses effectively market their products or services in a smarter way through video. Founded in Cambridge, Massachusetts in 2006, Wistia offers businesses the resources to upload, organize, customize, track, and measure the impact of video. In addition to video hosting, analytics, and marketing tools, Wistia has a library of educational resources to help marketers learn the ins-and-outs of creating great video content.